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Text 240. Transition from spending money to making money

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    "What are you doing? There's no more!" Chen Cheng, who was dissatisfied, looked at the computer screen blankly. The words "The last page has been reached, please wait for the author's update" suddenly popped up on it, which made this ordinary young man confused.  The boy who was in a bad mood suddenly felt lost and felt that he couldn't cheer up for anything.  Even if it was just a quick word of mouth, the more than 100,000 words still took Yang one or three days, and he would not continue to write the rest of the content.  It is neither for fame nor for profit, and it is not that I was so idle that I came up with this masterpiece.  Yang Yi seemed bored and applied for his first author account on Yanhuan.com. He also took advantage of his authority to change the ISBN of this book. Most of the reason was to enrich the library.  Of course, he doesn't intend to pocket the title of the fantasy novel "The First Eunuch in History". The outline has been prepared here for a long time, that is, he can find a third-rate literati or quick shooter when he is free, and then write this book  Just make up for it later.  So under Yang Yi’s intervention, Yanhuan.com was launched less than a month ago. In addition to the electronic copyrights of Hong Kong and Taiwan martial arts fantasy masters, it also has hundreds of pioneering works of domestic fantasy novels.  Although most of these articles still have the shadow of martial arts, there are also many novels that describe the fairies of the East and the demons of the West, which completely immersed many first-generation netizens who were exposed to fantasy novels for the first time.  Well, there is another fact that makes Yang Yi sigh with emotion and laugh or cry at the same time.  "I Am a Teacher" has jumped to the second place in the total clicks list, with nearly 10,000 hits per week. Almost one book has exceeded the number of daily email subscriptions of the former "Golden Bookstore".  It is really astonishing that the divine book in the previous life still maintains such a strong inertia after experiencing changes in the trajectory of history.  Although Chen Cheng arrived at the Internet cafe after Wei Feifei, their reading speeds were obviously not on the same order of magnitude. At this time, the latter had just read about 70,000 to 80,000 words, and there were still more than ten chapters that he had not read.  Hearing Chen Cheng complaining listlessly next to him, like an empty young man addicted to drugs, he impatiently clicked on the screen next to him: "Close the current page. There are many books on this website. You won't read them one by one."  Look locally, what is it called? "Although they are both students in the first grade, they are not good children who can immerse themselves in studying. They usually play football and play electric drills in Internet cafes.  However, reading novels online is still a completely new experience for them. It is very different from ordinary reading. The fantasy novels are so unconstrained that they almost sink into them without any resistance.  And Wei Feifei has not finished reading a book yet, so she cannot understand Chen Cheng's feeling of despair and depression when the novel came to an abrupt end when he was so excited and had great desire and curiosity about the fate of the characters and the development of the story.  So seeing the latter like this is naturally hard to understand.  Although Chen Cheng muttered and complained reluctantly, another book he quickly clicked attracted his full attention again.  But after he read half of another novel with gusto, the same irritable complaints as him just now came from next to him.  "Are you mistaken? It's really fun to watch!" Wei Feifei clicked the mouse with great disappointment.  The same scene has been staged many times in Internet cafes.  Most people reluctantly click on other new books again, and some are stubborn and refresh the same page over and over again, hoping that a new chapter will suddenly appear.  Many readers didn’t know how many times they scolded the author and the owner of Yanhuan.com in their hearts. Only the Internet cafe owner hiding behind the cashier was laughing so hard that he couldn’t even close his mouth.  At this time, playing computer and surfing the Internet are not the same price.  “ Also in front of the computer screen, the employees of Yanhuan.com were full of sense of accomplishment and puzzled as they watched the user data grow linearly.  Such traffic and data can fully support the charging plan submitted by their operations center but rejected.  Now the big boss Yang Yi insists on free reading, and at the same time pays royalties to the authors. No matter how you look at it, it is a loss-making business.  Most people's choice is to listen to the boss's instructions and do what the boss tells him. There are also people who are a little more suspicious and think they have some experience in the world, so they say with a hesitant look: "Do you think this little boss is good at it?"  No, they are younger than us, and I haven’t heard of any background. Although the conditions offered to us are unclear, what if the company cannot continue to operate in the end? No matter how good the benefits are, they are just a bamboo basket.  Is it all in vain? " "Hey, don't disturb the morale of the army!" Yan Lei glanced at this man very unhappy: "You know what, although Yangyi Culture is a new company, you have made some big moves.  I have seen them all. And let me tell you something. During the recruitment process, Mr. Yang ended up working with Mr. Qin Huang.?Go away.  " "Mr. Qin" Many students felt that the name was familiar, but for a while they couldn't remember where they had heard it. Yan Lei is a cadre of the student union, and he has more information in his memory: "It's the Qingfeng Scholarship of the School of Economics and Management  of the founder.  " Only then did some students react and suddenly said: "No, they are engaged in international agricultural trade, how can they have anything to do with our company!  " "Who can tell me clearly about business matters?  Another student who had a good relationship with Yan Lei sneered: "Is it possible that when we do business, we need your approval first?"  " "That's not what I meant!  The student who had previously doubted Yang Yi's cultural prospects blushed and said harshly: "No matter how much money Qin Huang has, it belongs to Qin Huang. Is it possible that he will still lend it to our boss?"  " "Stop talking about useless things!  "Guo Yin walked over and clapped his hands to attract everyone's attention, and then revealed something inadvertently: "Although Qin Huang may not necessarily be able to count on it, our Mr. Luo is not an ordinary businessman. He has a lot of problems on his head.  Red hat!  " Guo Yin came into contact with the top management of Yangyi Culture earlier than these people. After going back and forth, he learned some open secrets in the company. The doubtful people immediately shut their mouths, and the little bit in their hearts wavered, and they followed Guo Yin  "Although these people are from the ivory tower, it does not mean that they are ignorant of certain things in society. Their early twenties are enough to make them gradually awe of the word power. "  Xiaoyi, it’s not worthwhile to do this!  " Luo Ge was twirling the data analysis report with his fat fingers distressedly, while looking at Yang Yi with long-term hunger and resentment. The shape of his pupils turned into a "¥" character for a while, and then turned into a "$" for a while.  "The word. Yang Yi simply turned a deaf ear and calmly looked at the data analysis report under the banyan tree that was telegraphed from the Magic City, and then compared it with the data from Yanhuan.com, thinking about how to decide on the next development. Logically speaking  , as the boss of a fledgling cultural industry group, as long as he sets broad policies and then lets his subordinates refine these policies and come up with practical and detailed plans, he is considered an excellent boss. But now.  The problem is that Yang Yi really only knows the general direction of historical development and knows nothing about the rest. All his advantages now are just the four words of "prescience". Apart from these things, at best, he has a superior mentality.  So the contradiction arose. Yang Yi gave the general direction of development, but when it came to refining these strategies into executable plans, there was no one who could connect the past and the next. The publishing company still had Luo Ge.  , and there is a total lack of talent in the two directions of Internet and animation. “Xiao Yi, you are good at talking.  "Rogo smacked his lips helplessly, and leaned forward with some anxiety: "The author's royalties are still small, and the current investment in website maintenance is already too much!  According to your plan, you have to wait two or three years to get the benefits. How can you persist until then?  " Yang Yi was still thinking about his own problem in his head, but he walked around the table and patted the fat on Luo Ge's shoulder. Probably because he thought it felt good, Yang Yi patted it twice more and praised it sincerely.  Said: "Even the shoulders are full of flesh, so rich.  " "Fuck you, kid!  "The fat manager, who had always been good-tempered towards Yang Yi, was also anxious. Yang Yi quickly calmed down his expression and returned to his true nature: "Brother Luo, let me tell you, now is not the time to develop paid reading.  We have no accumulation of works, and our reader base is like a soap bubble that bursts as soon as we poke it. How can we create reading inertia in people in a month?  There is also our technology center. Although the access speed is frighteningly fast now, after the charging system is activated, a new website structure will be introduced In short, the time is not ripe now.  " "These are all your predictions, they are completely unconvincing!  "The fat man grumbled reluctantly. Yang Yi looked at Luo Ge angrily. This fat man was different from the others. The relationship between the two has reached this point. They can be regarded as brothers and friends. Yang Yi did not treat Luo Ge.  As a subordinate, and Luo Ge had no such consciousness, Yang Yiyi tried to lure him with a profit: "In fact, charging is not very profitable at all before readers have formed a sense of consumption.  If we want to make money, we can think about it from another angle.  "    "Um?  "Rogo raised his eyes and became interested. Yang Yi was not interested. He was so annoyed by Rogo that he couldn't hide anything. "Advertisement, wait until the traffic of Yanhuan.com reaches the predetermined level.  After the target, even if we sit at home and don't move, someone will still come to our door.  "  "Predetermined target? Someone comes to the door?" Luo Ge was indifferent to the picture thrown by Yang Yi: "What is the predetermined target? Xiaoyi, can you guarantee that someone will come to you?" "The daily IP address exceeds 50,000,  At that time, advertisers will definitely come to you!" Yang Yi said decisively: "If not, I will not ask about Yanhuan.com." In March last year, Chinabyte won the first place on the domestic Internet with IBM.  After a full year of development, online advertising has become the most direct and effective profit model for Internet companies.  Although the amount of single advertising investment is not large, it has long been out of the stage of crossing the river by feeling for the stones.  However, compared with the various new Internet advertisements of later generations, which are eye-popping in both content and form, today's online advertising is undoubtedly too young.  At least after Yang Yi asked Si Chen in the technology center, he was very sure that the current technology was enough to realize the ideas in his head that transcended the times.  … So, time passed quietly and entered April of 1998.  In the year of Wuyin, the month of Yimao and the day of Jimao are the sixth day of the third month of the lunar calendar. It is a good time to travel.  Luo Ge and Yang Yi were waiting in the airport terminal, preparing to board the plane in half an hour.  The fat manager was still a little reluctant: "Didn't you say that you can just wait at home? Why go to the imperial capital?" "Some people did come to ask for advertisements!" Yang Yi naturally spread his hands and said about his word game  Without any shame: "But the price they offered is not enough, so I have to go and do it myself!" Luo Ge moved his mouth, and then thought about the increasingly powerful skills of the kid in front of him, and finally closed his mouth rationally.  On the lips.  “It’s just a trip to the imperial capital to run an advertising business. It’s nothing. I’m not afraid of traveling across the ocean, so what’s the point of traveling from north to south?  What made Luo Ge angry was that Yang Yi's arrangement was a little too sudden, and it was just a slap on the head.  "Okay, Brother Luo, let me tell you the truth. I have planned to go to the Imperial City for a long time. You will know when the time comes." When he didn't get a response, Yang Ben thought that a certain fat man was still depressed, and then waited until he  When he turned around, he immediately realized that he was terribly wrong: "Hey, what kind of place is this? Don't read this kind of magazine, okay?" "Go away, I am an adult, why can't I read it!" Luo Ge glanced at Yang  After a glance or two, I shook open the street stall magazines that had been blown together, and the black fonts were clearly visible - Love the South China Sea, my life as a young lady in the Flower City.  With a twitch in the corner of his eye, Yang moved the bag on his left and placed it on the seat between himself and Luo Ge.  It was impossible not to let the fat man say this, so Yang Yi didn't bother to think about it, and instead considered making action arrangements.  Although he arrived uninvited, because of the thick stack of information in the bag and the Lenovo Orangutan advertisement that was released in advance under his own planning, it was very likely that he would get advertising investment.  The only question is how much money Lenovo is willing to spend on this ad.  This is the first battle for Yanhuan.com to introduce investment. If it can achieve the expected goals, the road ahead will undoubtedly be much easier.  So there is no room for error.  On the TV screen in the airport terminal, there is a promotional advertisement for Yanhuan.com. The continuous rolling broadcast for more than half a month has made this 100% new thing gradually enter the daily life of the first generation of Internet users.  .  Things are changing like chess. Yangyi Culture Yanhuan.com, which was originally an advertiser, is about to transform into an out-and-out advertiser during this "Northern Expedition".
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