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Dreaming of Hong Kong Chapter 836 Yongjia¡¯s Courage

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    Qi Ge, in the box office market, Golden Harvest's huge investment "Fast Food Truck" is a hit at the box office. It has already exceeded the 20 million box office mark, taking the lead by a long way.  "As for the comedy movie "I Love Rolando" by Fatty Wang of Shaw Brothers, it has a box office of more than 8 million due to the lineup and investment. It is estimated that the box office should be in the tens of millions. As for how much it will be in the end, this  It¡¯s hard to say.¡± In the conference room of Yongjia Film Company, Li Ying, the company¡¯s deputy general manager, looked at Chen Xunqi, who had his arms folded in front of him and was deep in thought.  Christmas has not come yet, but the Christmas War has already begun.  Movies of all genres came out one after another, but only "Food Truck" and "I Love Rolando" were able to break through.  At this time, Yongjia, as the film company second only to the three giant companies in Hong Kong, also had the idea of ????wanting to compete for the film market.  Of course, although they are competing for the movie market, they still want to achieve better box office results.  As for who will win the box office championship, neither Yong Jia nor Chen Xunqi has high hopes.  It¡¯s not that Chen Xunqi has no ambition, but the movies they put into the market this time are average in terms of investment and lineup. They just want to achieve good results.  There are many films on the market now, but the ones that can achieve good results are the works of these large-scale film companies that are released in theater alliances.  If we want to release it, now is a good opportunity.  I believe that as the Christmas war becomes more intense, there will be even more competition at the box office, so if we want to win the box office, we might as well choose to release it before Christmas.  " Li Ying saw that Chen Xunqi didn't answer, and couldn't help but suggest softly. " But in this way, our promotional time may be much tighter. This will definitely affect the box office. On the side, his face is full of justice, tall and stalwart, loyal and tough.  Li Xiuxian hesitated and said, "Since seeing the impact of media promotion on films, various companies have begun to pay attention to film promotion, especially the trend brought by Wang Dong, which has made everyone aware of the importance of promotion.  Therefore, many movies now pay more and more attention to publicity. As soon as Li Xiuxian said his words, everyone in the conference room felt distressed. His words also hit everyone's weakness, and these filmmakers also felt the same.  Follow suit. Besides, Lee Soo-hyun's words are very reasonable. Most importantly, this movie is Yongjia's only work in the Christmas season. If it really dies, not only will the profit be damaged, but the reputation will also be damaged.  . With Debao¡¯s strength, it is increasingly challenging Yongjia¡¯s status as the first film company after the three giants. Therefore, everyone at Yongjia Film Company also attaches great importance to this film.  , although Yongjia is slightly inferior to Xinyi City, they still have the idea of ????replacing it, so this time everyone is talking about it, and various issues are emerging. Okay, "Public Servant" will be released in these two days.  It will be released before Christmas. I heard that New Art City will release its own film works on Christmas Day, and Zongheng Video will also release its own film works. It will undoubtedly be very thankless for Yongjia.  Rather than going through all the trouble, it is better to release it now and earn a good box office and reputation. I believe that this movie will definitely bring good profits and reputation. I think we all have watched this work of Lee Xiuxian.  I know its quality, so I'm not very worried about it. The only thing I worry about is whether the audience will buy it and whether our promotion efforts are strong enough. We can't control whether a good movie will do well at the box office.  There are many examples of this. However, we can control the publicity work. This is also the most beneficial support for this "Public Servant". " Chen Xunqi suddenly set the tone, which made everyone.  It also became quiet.  But the publicity work" "Leave this matter to me, I will find a way, the most important thing now is to prepare for the release of "Public Servant". I believe that as long as this movie is released, it will have a good performance. Ah Xian  You are preparing for the release of the movie these days. You don¡¯t have to worry about anything else. Chen Xunqi looked at the busy traffic outside the window and made up her mind. Chen Xunqi knows how intense this Christmas season will be.  There was no brutal fighting, but the rush of small films filled the film market with a crazy atmosphere. He knew very well that the later their films were released, the worse it would be for them to become big companies.  A battlefield where movie companies are fighting. Even many movies will be released. In comparison, their movie and company strength are not dominant.bsp; But it¡¯s really an advantage for them to release it now.  After all, there is little competition pressure in the market.  With Yongjia's strength, he can also achieve good results.  Of course, there is another reason in Chen Xunqi's mind, that is, Zongheng Video did not release the movie.  This is definitely an opportunity.  Chen Xunqi may not pay much attention to Jiahe or Xinyi City, but Zongheng Image is regarded by him as the most important company.  Now that Zongheng Image has not taken action, Chen Xunqi also sees hope.  Based on his understanding of Wang Dong, if he didn't take action, it would be shocking.  Therefore, Chen Xunqi chose to release his company's work-"Public Servant" in advance.  This "Public Servant" is the third work directed and starred by Lee Xiuxian.  His two previous works were also very good, with good box office and reputation.  It also made him famous in the film industry as a director.  Li Xiuxian himself is an actor, and he can be said to be a veteran movie star in Shaw Brothers.  He studied under Zhang Che and was also one of Zhang Che's five tiger generals.  Although he is not very popular, many movie fans know him, and he has also accumulated a lot of connections.  This also laid a solid foundation for him to enter the film industry.  Lee Xiuxian¡¯s success is inseparable from his own efforts. Even in later generations, when Chang Cheh was interviewed, he lamented that Lee Xiuxian became popular not because of me, but because I just brought him into the industry.  , this also shows the pragmatic attitude of Lee Xiuxian.  When he was an actor, he began to try behind-the-scenes work, writing his own scripts and doing these tasks with great success.  In the past few years, he had suffered repeated defeats. After unremitting efforts, he also successfully filmed his debut film "One Way Road."  This movie is also one of Hong Kong's early racing-themed movies. Many people even say that the later movie "Autumn Fairy Tale" borrowed the idea of ????this movie.  This shows Lee Soo Hyun¡¯s talent.  The subsequent police film "Friend" was very successful, had a good box office, and was quite popular.  This "Public Servant" is his third work and the most serious one.  The film was also influenced by Wang Dong's films.  This is one of the reasons why Chen Xunqi believes that his movie can achieve good results.  The most important reason that makes Chen Xunqi and Yongjia full of confidence is Li Xiuxian's attitude towards this movie.  Nine months of creative correction and adjustment, and nine months of revising the script, can definitely be regarded as striving for perfection.  Chen Xunqi has seen this kind of creative attitude of Lee Xiuxian in Wang Dong. Therefore, he believes that this movie will not disappoint him.  "If "Public Servant" is to be released, Chen Xunqi has to take a lot of risks, which can be regarded as a very courageous act by Yongjia.  Chen Xunqi is also fully prepared for this.  However, in terms of publicity, Chen Xunqi still found the originator of true promotion of film promotion. ?¡­ ?Haha, drink and drink, five-for-five!  Six sixty-six" In a bar in Lan Kwai Fong, a group of people were happily drinking in a booth while pumping fists, looking very excited. "A Dong, this time the movie "Public Servant" is released, I hope you will  Give me an idea on how to promote it better. Chen Xunqi told Wang Dong and looked forward to Wang Dong¡¯s arrangements. Ever since the film was planned to be released, Chen Xunqi had thought of asking Wang Dong for help.  Not only is he an expert in publicity, he also has a wider network than him. For this reason, he also took the initiative to ask Wang Dong for help. "Public Servant" Wang Dong also thought of this movie when he heard Chen Xunqi's words.  In the previous life, this movie can be said to have become an immortal classic in police movies. In later generations, this movie is also very famous. This movie is also one of Lee Xiuxian's representative works, not inferior to the subsequent "Blood Heroes".  ¡± and ¡°Dragon Tiger¡±. What surprised Wang Dong was that ¡°Public Servant¡± was released on Christmas. It can be seen that this movie will definitely shock the film industry.  Although the Christmas film is not as good as its own, it is definitely not less exciting than Qi Ge. It is difficult to achieve a sensational effect in such a short period of time Wang Dong frowned, wanting to have a great review of the film in a short period of time.  Publicity is no small matter. Not to mention the sudden situation. Haha, is it difficult for me to find a great director like you?  Sha Biao and others next to him started drinking, which made Wang Dong feel helpless. "Public Servant", a police movie There is a police officer! Suddenly, Wang Dong's eyes lit up, and a wonderful thought flashed through his mind.  Idea. When Wang Dong told Chen Xunqi about this, Chen Xunqi's eyes became brighter and brighter, and she was so excited that she would do it as long as she could.Enough of the hype, I paid for it all.  I can spend a million to promote it!  Chen Xunqi said boldly and boldly, you know, spending one million as promotional expenses definitely requires great courage.  ¡°Nowadays, the investment in many movies is only one million, not even that much.  But Chen Xunqi can spend one million for publicity. Although this amount is not as good as Zongheng, it is not inferior to giant companies such as Jiahe and Xinyi City.  This time, Yongjia also showed courage.
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