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Volume 1 Chapter 506 A light start

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    After various preparations, Yunsha Fishing Port Restaurant chose to open on a weekend.  But there was no ceremony, just like those shops that reopened after being closed for a few days.  The appearance of the building has basically remained unchanged, so that when sporadic guests began to enter, some careless people did not even notice that the signboard had been changed.  A young couple holding hands approached the entrance of the restaurant, and the woman looked up.  "Hey, why did this become Yunsha Fishing Port? I remember it wasn't Jinjiang?" she asked in surprise.  ¡°It¡¯s true, maybe there¡¯s a new boss, no wonder it¡¯s so deserted.¡± The man looked inside through the glass window and speculated.  "Then are we still eating here?" the woman continued to ask.  "Forget it, let's find another one. This kind of newly opened store usually has low popularity, slow turnover of ingredients, and may not be fresh. Besides, I don't know what the new boss's character is like." The man shook his head, and then took the lead.  He turned around and left with his girlfriend.  There were several groups of customers who followed, and they also chose to leave after discovering that the restaurant had changed its sign.  After all, some fixed thinking is difficult to change.  Of course, some guests hesitated for a moment and then walked into the revolving door.  The lobby is basically the same as before, but there is a new sign next to the service desk with instructions for customers.  The general meaning is that in order to improve the quality of the restaurant and better serve customers, our restaurant will purchase directly from the natural fisheries in the Yunsha Island area of ??Chenghai in the future. During the transition period, a dual-track system will be adopted, and the original prices of seafood ingredients from the original channels will remain unchanged.  On the wall near the seafood pool in the hall, several large framed pictures have been hung, which are about islands, piers, beaches, sea water, waves, etc., as well as scenes of small sampans and hand-thrown nets fishing for seafood.  The pictures are supplemented by text descriptions, all taken on-site on Yunsha Island.  A large open dining area with dozens of dining tables.  At this time, the attendance rate was less than 20%, which is evident from the lackluster popularity.  At a table by the window, three young people took their seats under the guidance of the waiter.  "I didn't expect that Jinjiang would change its boss so soon. Tsk, it seems that the catering industry is not that easy to deal with." One of the bald men looked around.  Express emotion.  "These days, except for monopolies, it's hard to get involved in any industry. Hey, what kind of road is this Yunsha Island? Why haven't I heard of it?" Another man with a mustache looked at the wall.  Picture, very curious.  "Didn't you see the notice at the door? It seems to be a small island not far from the Linjiang River. It also said that the seawater quality there is good. The quality of the seafood is first-class. From now on, this store will purchase goods from there." The bald man explained.  .  "Listen to them. How polluted is Chenghai? Who with eyes doesn't know what good things can be produced? The level of deception is too bad." A man next to him adjusted his gold-rimmed glasses.  , said disdainfully.  You must know that other seafood restaurants often promote high-end aquatic products imported from Australia, Argentina, and New Zealand. Even if they are not good, they are obtained from Japan. But now this restaurant is so good that it actually treats Lingjiang¡¯s local products as treasures. It is really strange.  pile.  "But this photo really looks like that. It's quite eye-catching." The bald man admired the pure crystal-like waves in the photo and was filled with admiration.  "Haha, photos. Can that thing be taken seriously? Just find a photo agency on the street and they can photoshop any negative for you and make it look like heaven." The man with glasses shook his head in disbelief.  "Forget it, forget it, don't worry about that, let's order." Mustache said, opening the menu on the desktop to browse.  "Hey, you really dare to ask for a price for this Yunsha Island product, it is so much more expensive than the original one." Mustache said in surprise.  Some dishes on the menu are marked with two prices.  One is the original ordinary one, and the other is a specialty of Yunsha Island.  The latter is about 50% higher than the former.  ¡°That¡¯s too ridiculous, just ignore it.¡± The man with glasses said disdainfully.  Then the waiter was called and a few of the original dishes were ordered.  This situation is not unique. According to statistics after closing that day, customers who came to dine today generally adopted a distrustful attitude towards the famous Yunsha Island specialty products, and none of the relevant dishes was sold.  In office 405 on the fourth floor of the main building, Jiang Yichen and Ma Detao were sitting on the sofa and having dinner together.  It seemed that the start was not going well. Although it was a good thing, it was not recognized, which made General Manager Ma feel a little depressed.  "It's not easy to create a brand. Those diners with forks know how to pursue foreign products." He said, while picking up a piece of braised fish and stuffing it into his mouth.  "Everything is difficult at the beginning. In fact, it is very difficultNormally, the current pollution situation in my country's coastal waters is indeed very bad. It's no wonder that people don't recognize it.  "Jiang Yichen said calmly, obviously mentally prepared for this situation. "Then what should we do? How about offering discounts first, or giving away small portions for free?  We have to be more flexible.  " Ma Detao suggested. "Don't worry. As the saying goes, good wine is not afraid of deep lanes. Reputation is accumulated slowly. We can afford to wait.  "Jiang Yichen shook his head gently. "His idea is very simple. Since he wants to do high-end catering, he has to carry the rack and set the price of new dishes in one step. Ordinary marketing methods such as discounts and gifts may be counterproductive. Besides, he controls Dingxiang.  There are two major industries, Yuan and Koufu, and the funds are sufficient to support it. There is no need to rush. "Yes, our things are good, and sooner or later we will make those guys submissive."  " Ma Detao thought about it and felt that it made sense, and he felt a little calmer. After all, the goods in his hands were tough enough, and he was not afraid that true experts would not buy it. The two then put the topic aside and discussed the issue of food reserves and grades.  Regarding the fresh seafood ingredients in the store, they are currently divided into three categories. The highest-end ones are aquatic products from the Yunsha Island tidal flat breeding pond, which are only provided for banquets in the VIP building and are not intended to be shown in the main building; the second is natural small ones.  Those from the fishery will be the mainstay of the restaurant; and the most common ones are the ones originally stocked in the store and purchased through old channels. But according to experience, even ordinary aquatic products are mixed with white and green ice.  After being cultivated in nutrient water for a period of time, its quality will be significantly improved. After past experiments and cooking evaluations, if this state is maintained for about half a month, it can be roughly equivalent to the quality produced by the second-grade natural small fisheries.  There is still a considerable gap between the two and the aquatic products in tidal ponds. Moreover, this method can just supplement the species that are not currently available in natural small fisheries, such as lobsters, geoducks, etc., to achieve a rich variety of seafood.  Meet the needs of customers with different tastes (To be continued.)
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