On April 1, the costume fantasy drama "Looking for Qin" co-produced by TVB and Meihua Media was officially launched on the Urban and Rural TV Network. On the same day, Chaoting TV's hardcover drama "The Mansion Gate" also officially launched on the same day.
If we say that the dramatic collision between Urban and Rural Network and Chaotingtai during the Spring Festival is a relatively normal commercial competition. In this confrontation, Qin Tianzhu could clearly feel that the imperial court was targeting the Urban and Rural Network. He has never heard that April is a good time slot that TV stations must compete for. If it is, it is really an April Fool's Day joke.
?? Could it be that the imperial court is still angry at Urban and Rural Network and wants to do its best to suppress it?
Qin Tianzhu called Yang Yuan, the director of the Chaoting Station. He wanted to hear what the other party thought. In the development process of Meihua Media, Chaotingtai was of great help. He did not want to make the relationship between them so tense.
"Hey, Director Yang!"
"Haha, it's Xiao Qin!" The voice on the other side of the phone was relatively relaxed and cheerful, and he must be in a good mood: "Why, you are calling. Do you have any ideas about our Imperial TV station and Urban and Rural Network broadcasting "The Mansion Gate" on the same day?"
"Yes, my guess is that this is specifically targeting the Urban and Rural Network, right? Does Director Yang still have a grudge against the establishment of the Urban and Rural Network?"
"Of course it's aimed at your Urban and Rural Network. It's not hard to see!" Director Yang's words were still calm and without any excitement. "Your Urban and Rural Network is in direct competition with our Imperial TV station and various provincial satellite TV stations. Relationship, is it not strange for us to fight against your Urban and Rural Network? I can tell you directly that not only our imperial TV station, but also the provincial satellite TVs will also suppress the plum blossom dramas broadcast on Urban and Rural Network. , we must suppress the momentum of urban and rural networks!"
The current Urban and Rural Network mainly relies on the dramas of Plum Blossom Media to drive overall ratings. The quality of other dramas is mediocre. As long as the momentum of the Plum Blossom dramas is suppressed, Urban and Rural Network will not be able to make a big splash in the eyes of these big TV stations. Time It will become mediocre over time. But if it can't be suppressed, in a year or two, Urban and Rural Network will be firmly established as the leader in domestic TV station advertising revenue.
Yang Yuan continued on the phone: "Of course, we are limited to normal business competition. We do not recruit outside the market, and we have no plans to wipe out all urban and rural networks. After all, everyone has to survive. How about it, Xiao Qin, should you? Are you afraid?"
Hearing what he said, Qin Tianzhu felt relieved. As long as it was not a life-and-death fight, he also very much welcomed this kind of head-on competition.
Qin Tianzhu smiled and replied: "Director Yang, I don't have to be afraid. I am absolutely assured of the quality of "Looking for Qin". I am worried about you. I have already lost once during the Spring Festival. If I lose again, I am afraid of Director Yang." I became angry from shame, and started to have opinions about me, saying that I was unreasonable and did not know how to be humble to my elders!"
Yang Yuan smiled and scolded: "Xiao Qin, you are very sharp-tongued. Don't worry, if our station loses, I will be convinced. If our imperial station wins, I hope director Xiao Qin will give us congratulations."
After putting down the phone, Qin Tianzhu turned his attention to tonight's confrontation between the two sides.
Although he spoke confidently, he may not be so sure in his heart. In his memory, "The Mansion Gate" was well-produced, and its ratings were the Chaoting Channel's overall champion in the next decade of the new century, with its highest ratings reaching 21. According to the current level of investment in domestic dramas, the production quality of "Mansion Gate" should be improved compared to the original history. The imperial court has so much confidence in it that the strength of its opponent cannot be underestimated!
The final result was just as he expected, the results of the two were about the same.
The total number of viewers for the premiere of "Looking for Qin" was 280 million, and the total number of viewers for "Mansion Gate" was 250 million. The combined number of viewers of the two has already caught up with the popularity of "Prison Break" when it was broadcast in China. Because of this, domestic evening TV dramas are basically dominated by these two companies, and TV dramas from other TV stations have no room to survive.
??According to the ratings reported by Freeso Company, "The Mansion Gate" is slightly ahead in the north, while "The Story of Qin" has an absolute advantage in the south. The audience for "The Manor" is mainly middle-aged and elderly viewers, while the audience for "The Story of the Qin" is mainly among teenagers.
The battle between the two TV stations also heated up the domestic screens in April, and the media and public opinion were immediately attracted by the two dramas. After ten episodes, there are already a lot of episode reviews for both shows. It's just that most of these comments are praise for "The Mansion Gate", and "Xun Qin Ji" is much inferior in comparison.
The literary section of "People's Daily" evaluated "The Mansion Gate" as one of the five best TV series.
¡¾Even the most picky viewers call this drama one of the "Five Best TV Series".
It has a "good story": it is suspenseful from the very beginning, all the links are closely linked, and the drama elements are complete. It is not like many movies nowadays.It¡¯s a common problem that TV dramas drag on. This is thanks to director Guo Baochang's 40 years of training.
"Good actors": From the second mistress Siqin Gaowa and the third master Liu Peiqi to the old man Du Yulu and Chang's father-in-law Huang Zhongluo, there are many big names and famous actors, but there is no trace of "showing off". Every actor is meticulous and conscientious; every actor The characters all have distinct personalities.
"Good director": Director Guo uses the meaning of life to express a play, and devotes himself wholeheartedly to the filming. With decades of continuous skills, every scene and every detail is meticulous and thick, and the story is fascinating. Can't stop, this is Guo Baochang.
"Good logistics": From the costume design, make-up, and props, there is nothing sloppy and perfunctory. Each scene is a pleasure to watch. The food, clothing, housing, transportation, eating, drinking, sleeping, etc. inside the gate of the mansion are all real, and the details are filled with rich emotions. "Zhaimen culture".
"The atmosphere is good and meaningful": The strong Beijing flavor shown in the mansion gate makes people feel satisfied, and the social changes, human struggles and various aspects of the world reflected in the mansion gate are conveyed to the audience from behind the legendary story, making this drama With the depth of history and humanity. ¡¿
In contrast, most of the reviews of "Xun Qin Ji" talk about some of its successes in entertainment elements.
"This drama has many witty and humorous elements, which makes people feel refreshed and laugh out loud. Whenever the plot develops to a later stage of a certain story scene, it still retains a lot of solemn and life-sensing content." - "Xinmin" *Evening News¡·
"Gu Zai's free-flowing acting skills are amazing. The villain Guan Zhongxie played by Wu Xiubo is impressive, and the story is gripping. It also shows the audience in front of the TV a historical picture of the pre-Qin era, with scenes, The props and costumes are quite sophisticated." - "Yangtze Evening News"
"This is another commercial success for Meihua Media. Meihua Media can always bring some surprises to domestic audiences. It is conceivable that themes such as time travel may usher in a wave of craze. Of course, there is no need to overestimate this drama. It In the final analysis, it is still a pure entertainment drama. Compared with "The Mansion Gate", it lacks a little bit of humanistic and historical connotation." - "Southern Metropolis Daily"
Qin Tianzhu himself is convinced by the evaluation of "Looking for Qin" in the media. After all, time-traveling is still hard to come by in the current domestic literary and art circles. A few years later, when time-travel dramas became popular, the General Administration even placed special restrictions on it.
Although the literary and art circles are not very fond of time-travel dramas, its ratings performance in the market is getting better and better with each passing day, steadily improving, widening the gap with "The Mansion Gate".
In the end, the average number of viewers of "Looking for Qin" was 320 million, with a peak of 350 million; the average number of viewers of "Mansion Gate" was 260 million, with a peak of 280 million.
"Looking for Qin" wins in business, and "The Mansion Gate" wins in humanities and art. The contest between Meihua Media and Chaotingtai ended in a draw. Everyone was happy. Qin Tianzhu was not dissatisfied with this. (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)