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Volume 2 1998 Chapter 201 Big Order

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    "Our previous way of life was to train singers and sell records. Now this road is getting narrower and narrower. Let's change our thinking and sell music."

    Selling music?

    The people in the music department were a little confused, wondering how this way of living was different from before.

    Qin Tianzhu explained: "We used to package singers and sell records, which was also a way to sell music, but such a way is too narrow. Music is not just a type of song, right? The business model is not just about selling records.  ,Right?"

    Qin Tianzhu¡¯s speech aroused the interest of everyone in the music department. People who had something to do or nothing to do sat around him.  Several beauties from the Twelve Women's Band were also holding instruments in their hands and listening with curiosity on their faces. Qin Tianzhu happened to use them as an example.

    "For example, the Twelve Girls Band that our music company is currently training is our attempt in this regard. Since we can sell songs, why can't we try the music model of selling pure music and selling musical instruments? In order to be able to  To sell good songs, record companies put great effort into packaging singers. In order to sell good music, we can still package bands. The company is getting stronger and stronger, and you don¡¯t have to doubt its packaging capabilities."

    Qin Tianzhu sometimes wonders whether the decline of the record industry is not only due to the impact of new technologies, but also because people are tired of pop songs. After all, even in the mainland, which is the latest to develop, listeners have been bombarded with pop songs.  After decades, there must be some aesthetic fatigue, right?

    Perhaps, promoting a new music model to the audience will bring them a sense of freshness!

    Qin Tianzhu continued to elaborate on his thoughts.

    ¡°We can package bands and musicians, we can also package songwriters and music producers. We promote our music by building the personal brands of creators and performers.

    In my opinion, those creators who can create melodies, compose scores, arrange music, and write lyrics are the ones who truly understand music, and they are the core figures in the music industry.  Companies should focus their resources on these people, who are worthy of music fans to pursue and worship.  Only by promoting and packaging these people can we play a correct guiding role, allowing ordinary people to put their pursuit of music into music creation.  "

    Among the people present, except for Yuquan, Yang Kun and Wang Feng, the others are all creative, behind-the-scenes or performance talents. After hearing Qin Tianzhu¡¯s ideas, they all felt very excited, which means that the company¡¯s future resources will be provided to them.  These people lean.  Yuquan and other singers are not dissatisfied. They are also singer-songwriters and have no resistance to this.

    From the perspective of a company manager, Hu Haiquan reminded: "The company's resources are tilted towards creative talents. From a musician's perspective, I am happy to see the results. However, from a market perspective, how many years have it been in packaging singers?  In the past ten years, commercialization has become very successful, and Hong Kong and Taiwan have always done this. If we rashly change it, the risk is not small, right?"

    "I don't mean to completely deny the path of packaging singers. As for singers, companies still need to cultivate and package them. After all, this is a mature business path. I just think this path is getting narrower and narrower. We need to explore  Explore new paths. Maybe this path is difficult and the market returns are not ideal, but we must try and never sit back and wait for death."

    Qin Tianzhu himself also knows that from a business perspective, the result of doing this is likely to be half the result with twice the result.  For example, the Twelve Women's Band currently built by the company with a lot of money is only tepid in China, but it is quite popular abroad.  But what does it matter?  Doing so will at least have a positive guiding effect on the improvement of domestic music creation.  Even if the short-term return is low, if there are more original and excellent works, in the long run, you will not suffer a loss.  With the current strength of Meihua Media, it is capable of sticking to this long-term investment.

    Seeing that Hu Haiquan's doubts were still lingering, Qin Tianzhu said: "Haiquan, we don't actually need to learn from the Hong Kong and Taiwan model. It's not that difficult to choose someone who can sing, and then package it and put it on the market. In the mainland,  The main reason why we lag far behind in the pop music world is that we developed too late. When we started to develop, the record market was not good, so we can only say that we have not caught up with the good times, right?"

    ¡°What we really want to learn from is Japan, Europe and the United States, because their music scene is supported by strong originality. The pop music scene in Hong Kong and Taiwan seems to be quite lively, but the originality is really poor.

    I checked the information some time ago and found that more than 70 songs composed by Japan's Miyuki Nakajima alone have been covered by Hong Kong and Taiwan singers, many of which are familiar songs to the audience.  More than 70 songs?  Wow, it¡¯s almost half of the Chinese pop music scene.  "

    When Qin Tianzhu first discovered this fact, he was really shocked and at the same time deeply felt that Hua YuThe forum is extremely lagging behind in terms of originality.  After all, Hong Kong and Taiwan have a small population and a small land, which is understandable, but with such a large population in a place as big as the mainland, how can the rise of the music scene be supported by a large number of covers of other people's works?

    In this regard, Taiwan may be better, Hong Kong is slightly weaker, and of course, the mainland is even worse.

    Not only is the originality of pop music poor in China, but talent for film and television soundtracks is even scarcer.  He remembered that a few years later, the mainland film market was booming. Domestic filmmakers wanted to make a few blockbusters, but they couldn't find a few qualified film soundtrack talents. They had to hire Japanese musicians at high prices.  In the final subtitles, we see the names of music masters such as Joe Hisaishi, Shensi Zhe, and Kenji Kawai.  Even for movies with Chinese historical themes such as "Red Cliff" and "Guan Yunchang", the soundtracks were also completed by Japanese composers.

    Qin Tianzhu felt deeply ashamed. From that moment on, he firmly believed that he must strongly support original music and find a path different from that of Hong Kong and Taiwan pop music.  Even if the investment period is long and the market return is low, we will not hesitate.

    He Jiaming strongly agreed with what Qin Tianzhu said: "We have a foundation to learn from Japan, Europe and the United States. There are so many music academies in the country, and tens of thousands of music students are trained every year. As long as there is market demand, our original works  Your abilities will definitely rise.¡±

    Listening to He Jiaming talking about music academies, Qin Tianzhu asked with some suspicion: "Brother Jiaming, let me ask you something that you don't like to hear. What do you usually teach in your music academies? Popular music in China is not good now, and film and television soundtracks are not good.  There is no talent to be found, and no masters have been heard of in classical music.¡±

    Sometimes he secretly hates that so many music and art schools in the country are just for food. Except for a few piano players or rock and roll students, they are almost useless. This kind of input-output ratio is a bit bad, right?

    His words shocked a lot of people. Most of the people here graduated from domestic music schools, so naturally they had to defend themselves.  Wang Feng, who graduated from the Central Conservatory of Music, hurriedly said: "The main reason is that the domestic market is not good. Director Qin, don't you often say that demand drives technology? Without market demand, we graduates from music schools have no  How many people can devote themselves wholeheartedly to this industry? Of course, it cannot be denied that there are some problems with the teaching in domestic music and art schools. They focus too much on theory and performance, and there is less training in music creation."

    Qin Tianzhu said this just to complain and not help.  If you want to cultivate musical talents, you still have to rely on the company's own strength.

    "Okay, since you all said that the domestic market is a small problem, then I will create another market for you. You may also know that my "Swordsman" is in preparation for production.  TV soundtrack, this will create market opportunities for your music company."

    He said to Hu Haiquan: "This is also part of what I said before, changing the way of life. In addition to diversifying our packaging objects and diversifying music types, our business models must also be diversified. At present, your Plum Blossom Music  It is also a subsidiary operated by **. The head office has made a decision that in the future, all TV series invested and produced by Meihua Entertainment will leave a budget of more than 10% for the music part. Meihua Entertainment will also actively guide other domestic TV series producers in the TV original soundtrack.  increase investment.

    Since the domestic TV drama market environment is relatively ideal, we will use the TV drama market to bundle sales of music.  As for the film "Swordsman" that I will direct now, Meihua Entertainment placed a purchase order of 15 million yuan for your music company.  The sales of film and television soundtracks will become an important revenue channel for your music company in the future!  "

    When people in the music company heard the news, they were all excited. If the soundtrack for film and television dramas can go far, then the career prospects of musicians like them will be much better.

    "Of course, Meihua Entertainment has placed such a large order for you, and you have to see the results. Your music company must prove to others that the investor's investment in film and television soundtracks is worth it!"

    "no problem!"

    Among these people, a young man in his 20s wearing glasses was the quickest to agree. He was obviously excited by the good news brought by Qin Tianzhu.  Qin Tianzhu knew him well. He was a game musician named Luo Xiaoying who used to work for Xi*shanju. This was a group of talents that Qin Tianzhu ordered the music company to recruit. Among this group of people, there were also Luo Jiyi and others from Taiwan Daewoo, who were relatively  Specializing in Chinese style.

    Luo Xiaoying's hasty response caused everyone around to look at him. He was a little embarrassed by his shy nature, but he still explained: "I think we should all be confident! I have been in the company for a few months and have made many friends.  , I found that many colleagues here are good at Chinese classical music style, which is very consistent with the musical style of "Swordsman", so we don't need to belittle ourselves."

    Qin Tianzhu admired his confidence very muchHe turned to Hu Haiquan and said: "Haha, he is much more confident than you! The music company has recruited at least more than ten creative talents who are good at Chinese style, right? There is really nothing to worry about."

    "I just want to be cautious." Although Hu Haiquan himself is also a young man, after working as the head of the music department for several years, he has become increasingly mature and prudent in his thinking. "The original soundtrack of "The Invincibles of the East" is of very high quality. We  These people in the company are just young people in their twenties and thirties, and it is not easy to achieve the level of the album "The Invincibles of the East"!"

    Qin Tianzhu still focused on encouragement. He said to Luo Xiaoying: "There are more than a dozen of you Chinese-style musicians, right?"

    "Including me, there are a total of eighteen people. Except for brother Luo Jiyi, they are all young people under the age of thirty. Haiquan's concern about our lack of experience is also justified."

    Luo Xiaoying answered quite modestly at this time. Qin Tianzhu smiled and said: "Isn't this the Eighteen Arhats? Hahaha! I promise you, if the TV soundtrack of "The Swordsman" satisfies me, I will support you Eighteen Arhats to set up a music  The creative studio. Haha, I have even thought of the name of the studio for you now, let¡¯s call it Mo Ming Qi Miao!¡±

    After he finished speaking, he left the music company, leaving only the musicians standing there blankly. Monk Zhang Er was confused and felt confused.

    At the same time, under the conscious operation of Meihua Media, a piece of news immediately climbed onto the entertainment headlines of various newspapers and media, becoming a hot topic in the country.

    ""The Swordsman" placed a 15 million purchase order for the TV soundtrack!".

    "The total investment in "The Swordsman" is 80 million, including a budget of 15 million for the original TV sound and 12 million for computer special effects."

    "2 million per episode! The investment intensity of Meihua Media TV series has reached a new high." (To be continued. Please search Piaotian Literature, the novel will be better and updated faster!)
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