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Volume 2 1998 Chapter 197 Call from the General Secretary

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    "The finale of "Prison Break" has a total viewership of 603 million, creating the highest ratings in China's history!" - "Yangzi Evening News".

    "Tan Guoqiang's acting career has reached another peak, and Gao Peijun has become another classic role he created after Zhuge Liang and Yongzheng!" - "Beijing Evening News".

    "The second half of "Prison Break" is a triangle drama between Mi Shuai, Ma Hong, and Gao Peijun. The wonderful performances of the three make the second half of the story full of surprises and excitement!" - "Xiao*Xiang Morning News".

    "Ma Hong is a very admirable figure. He does not let his personal feelings influence his work. He is worthy of the police uniform he wears!" - "Legal Daily".

    "This is a brilliant wit-fighting film. The protagonist Mi Shuai's fighting wisdom is deeply impressive. In the finale, Mi Shuai used this trick of "making something out of nothing" that made the audience in front of the TV excited. Originally there was no hope.  The situation of the struggle was completely reversed by him. It is no wonder that the young actor Liu Yi who played this role has become a global heartthrob." - "New* People's Evening News".

    "The finale is beyond the audience's expectations, but you have to admire the ability of the screenwriters of Meihua Media. In this anti-corruption crime drama, the science of psychology is vividly used by the screenwriters. The success of "Prison Break"  , is the success of the screenwriter and the success of the collective creative model." - "Metropolitan Express".

    "The average investment intensity per episode of "Prison Break" has reached 1.7 million yuan, far ahead of its domestic counterparts. Among them, the investment in the first episode of the second half of "Prison Break" was as high as 10 million yuan. Meihua Media's production fees are increasing year by year.  It has set a benchmark for the industry and also played a direct role in promoting the improvement of domestic TV dramas." - "Southern Metropolis Daily".

    "Spurred by "Prison Break" and urban and rural TV networks, last year, national TV advertising revenue reached 42 billion, an increase of nearly 40% over the same period last year. Does this indicate that the TV drama market is ushering in a period of great development?" - "  China Business News.

    "Qin Tianzhu looked around and begged for defeat! Last year, "Returning the Pearl II" sniped at "The Brilliant Pig Bajie". This year, Qin Tianzhu is so powerful that he has no rival in the country. This cannot but be said to be  Such a sad thing." - "Qiantang Evening News".

    "Although the domestic TV drama industry has made great progress, the gap between it and Meihua Media is still getting wider and wider. Overseas, the dramas of Meihua Media are completely different from other domestic dramas. This requires industry insiders and relevant  A new situation that we should pay attention to. We cannot simply equate the production level of Plum Blossom dramas with the level of domestic dramas. The development of Chinese TV dramas cannot only rely on Meihua Media. The prosperity of domestic dramas requires a hundred flowers to bloom.  !"¡ª¡ª"Global Times".

    The finale of "Prison Break" was so stunning, and the ratings of 600 million people were so eye-catching.  After "Prison Break" ended, it naturally aroused crazy comments and reports from the domestic media.  Not only that, the finale of "Prison Break" also attracted great attention from overseas media.  They all introduced the domestic popularity of the second season of "Prison Break" in their respective entertainment sections, or simply reprinted the full text of commentary articles from domestic newspapers.  Overseas "Prison Break" fans who haven't had a chance to catch a glimpse of the second season of "Prison Break" are so itchy that they feel like they are dying.

    Not only the domestic mass media paid unprecedented attention to the finale of "Prison Break", but also the more serious party and government organs paid attention to the series at length.  But this time, it¡¯s not about finding faults with ¡°Prison Break¡± like the previous one.  Without the secret opposition from the forces behind it when the previous film was aired, the media now also knows that the official attitude towards "Prison Break" is generally positive.  Therefore, these newspapers gave mainly positive reviews to the second half of "Prison Break".  However, unlike the popular media that focuses on the actors and the commercial success of "Prison Break", they focus on the anti-Japanese content of the show.

    "The communists are in panic all day long!  ¡·

    This is an article published by "People's Daily" after the finale of "Prison Break".

    " "Prison Break" is a very good drama. The character of Gao Peijun created and portrayed in it is very full and impressive, and it is especially educational and warning to our cadres.  No matter how high a person's IQ is or how deep the city is, as soon as he embarks on the path of corruption and depravity, the psychological torture will start to frighten him.  The communists live in fear and panic every day, and cannot withstand the fright of any disturbance.  Think more about the days of constant panic after corruption, hoping to awaken a group of cadres who are lost in material desires.

    "Prison Break" is very good, but the other reason is that it is good at fighting against terrorists.  He did not fall into the cliche of placing his hopes for the struggle against the communists on higher-level leaders. Instead, he relied on the wisdom of the people to win the victory.  Placing hope in the thoughts of Lord Qingtian is something of feudal society.  As a socialist country, weThe struggle of the communists needs to rely on the legal system, and more importantly, it must rely on the people.  Relying on the people has always been the magic weapon for our party to win in all its work and undertakings.  In the anti-Japanese struggle, we must also pick up this magic weapon.

    "Prison Break" is very good, but fortunately it portrays the character of Mahone.  Although Ma Hong was promoted and re-employed by Gao Peijun, he did not turn the public weapon in his hand into a tool for the pro-democracy elements. Instead, he fought resolutely against them, which greatly promoted social integrity.  We would like to pay tribute to such cadres who stand firm and stick to their beliefs.

    Finally, let¡¯s talk about Gao Peijun. He has excellent work ability and is kind and enthusiastic to the grassroots people. But because of his momentary greed, he ruined his life¡¯s future.  If you make a mistake, you will regret it forever. I hope all party members and cadres will remember this!  ¡¿

    Qin Tianzhu is reading this editorial in his office, surrounded by several senior executives of the company, who have just arrived for a work meeting.  Qin Tianzhu looked at the signature of this article, Jiang Tao, General Secretary of the Central Committee of the Communist Party of China. He couldn't help but be a little stunned. He didn't expect that he had already alerted the top leaders by filming a TV series.

    Several colleagues around me have already read this review article, and their faces are full of excitement.  It is not difficult to make a commercially successful work, but it is not easy to make a film and television work with profound social significance. They have reason to be proud and excited.

    After Qin Tianzhu greeted everyone, he said: "Okay, the success of "Prison Break" has passed. We are holding this meeting today to summarize this year's work and set out the tasks for next year."

    In 2000, Meihua Media achieved operating income of 2.3 billion yuan and gross profit of 1.7 billion yuan.  After deducting nearly 300 million yuan in interest expenses (various project construction and bank loans for "Lord of the Rings") and taxes, the net profit for the year was 1.15 billion yuan.

    ?Among them, "Prison Break" alone contributed about 1.5 billion in revenue.  Another drama of the company, "New Shanghai Beach", after being broadcast on Urban and Rural Network, has achieved a total of about 280 million viewers, with advertising revenue of about 4 million per episode. For 42 episodes, the total domestic revenue is about 170 million.  The drama's overseas revenue totaled about 60 million yuan, including more than 30 million yuan from the Japanese market and nearly 30 million yuan from the Southeast Asian market.  The production cost of "New Shanghai Beach" was about 40 million, with a gross profit of 190 million.

    In addition, the film and television department has also released more than a dozen domestic film and television dramas this year, plus the company¡¯s later revenue from several self-made dramas in previous years, this part of the revenue is around 200 million.

    Jin Guanghua said: "The film and television department achieved operating income of 1.93 billion yuan throughout the year, of which overseas income was 1.1 billion yuan and gross profit was 1.63 billion yuan. The profit is mainly from our self-made dramas, and "Prison Break" alone provided 14  Profits of around 100 million.¡±

    Jin Guanghua¡¯s eyes shone, and he said with unfinished content: ¡°It would be great if every drama of our company could be distributed globally like ¡°Prison Break¡±.

    "You'd better not have such unrealistic illusions. The best way is to cultivate the Southeast Asian and Japanese markets. In the European and American markets, if our company can enter one every year, I will be very satisfied."

    Although the European and American markets are very sweet, Qin Tianzhu is still self-aware.  Due to cultural differences, it is impossible for the main-melody dramas, emotional dramas, historical dramas and even martial arts dramas produced by Meihua to break into the mainstream European and American markets, and these dramas are precisely the main types of domestic dramas.

    Zhou Jiapeng added: "The profits of some non-self-produced dramas distributed by our company are relatively average, mainly because after we signed a stipulation with other TV stations to increase the distribution fee to 20, other excellent domestic dramas are not very willing to distribute to us. We are now  Through buyout, we bought the broadcasting rights of some domestic dramas to ensure the content supply of urban and rural networks. However, the quality of these dramas is relatively average, and our income level is limited. For these non-self-produced dramas, we have obtained a total of overseas  The internal and external income is about 180 million, and the gross profit is 20 million."

    This is what Qin Tianzhu expected. The reason why Provincial TV and Chaoting TV asked Meihua to increase the distribution fee is that they hope to snatch other excellent domestic dramas.  At present, various TV stations are undergoing vigorous and rapid reforms, which have greatly enhanced their attractiveness to domestic TV drama producers.

    In addition to the rapid growth of the performance of the film and television department last year, New Thinking Advertising Company also performed well relying on the advertising agency contract of Urban and Rural Network.

    Fulin said: "In 2000, New Thinking Advertising Company received a total of 360 advertising cases and achieved an operating income of 210 million yuan. After deducting the production cost of 170 million yuan, the advertising department's gross profit this year was 40 million yuan! The growth rate of revenue and gross profit  All are above 150, and New Thinking is currently ranked third among domestic peers!" He then added: "In the past, the development of advertising companies relied on the help of the artist management department. Starting from this year, New Thinking can feed back the artist management department. With our  With the advertising resources we have in hand, we can win big advertising endorsement contracts for our stars!"

    Li Guang quickly said gratefully: "Thank you so much! Our company has more and more artists?Training, business trips, clothing and other expenses are also very expensive, and future performance growth depends on advertising endorsement contracts!  "

    The artist management department achieved an operating income of 35 million this year, a total cost of 29 million, and a gross profit of 6 million!  Compared with last year, revenue increased by 130% and gross profit increased by 90%.

    The performance of the Amethyst and Music Departments was basically balanced with last year.  Amethyst is mainly engaged in technical reserve work, and his usual performance relies on the advertising special effects business to maintain his performance. The music department has not performed outstandingly for two consecutive years, and Hu Haiquan is obviously depressed.  Qin Tianzhu decided to find an opportunity to comfort him. The domestic music market was not good. After the rise of the Internet, it was difficult to do business in the global music market. This is no wonder Hu Haiquan.

    Everyone was about to start arranging work plans for the coming year. Secretary Qian Duoduo came in to report in a panic, panting heavily: "Mr. Qin, I have your phone number"

    Qin Tianzhu frowned. The company was holding an important meeting and he didn't want to be interrupted.

    Qian Duoduo was afraid that the little boss would ask you to answer the phone for me, so she quickly explained: "Yes it's the general secretary's phone call!" (To be continued. Please search Piaotian Literature, the novel will be better and updated faster!)
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