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- Domestically, it is a foregone conclusion that "To Youth" will be a hit.
The number of domestic films scheduled the next week immediately increased to nearly 200,000. Another Hollywood animated film, "The Croods," has a good reputation, but has very few films scheduled, with "Youth" taking up most of it.
Good film arrangement determines the hard conditions, and good publicity is the necessary soft driver. In this publicity, it is natural to follow the clues, but a good trailer is also particularly important.
Now in the domestic film market, when trailers are mentioned, many people will think of "simpler". In 2010, a man named Wei Nan founded Beijing Simple Point Culture Media Co., Ltd., the first domestic company specializing in the production of movie trailers. Specializing in trailer business.
In his eyes, there is only one criterion for measuring the success of a trailer - how much box office it can bring to the movie.
¡°In the eyes of many people, it is not worthwhile to spend thousands of dollars for a trailer that is only two or three minutes long, sometimes even less than one minute. But for many film and television companies, this deal is a bargain. A trailer worth hundreds of thousands of yuan can sometimes add more than 100 million yuan to the box office of a movie.
As a necessary means of movie promotion, trailers¡¯ core value lies in driving the box office. A survey by a promotional company showed that at least 5% of all people who have watched a trailer of a certain movie were influenced by the trailer before they thought of going to the theater to watch the movie.
The trailer seems to be only a few minutes of editing, but it takes a lot of effort and creativity. The domestic film industry is gradually maturing. The film industry is divided into such details that trailers are produced independently. That's one of them.
The cost of producing a trailer is often as high as 90% of the total revenue. These costs mainly include editor's working hours, equipment and supplies, special effects production and music copyright purchase. Sometimes, in order to ensure the production effect and quality of the trailer, even just a 10-second soundtrack is required. You need to spend 150,000 yuan to buy it overseas.
The quality of a trailer cannot be defined solely by its production technology and quality.
The main purpose of the trailer is to promote the movie. The trailer must not be treated simply as a work of art. "It is actually a product. What it should reflect is not the superb editing skills, but the ability to add value to the film." How much of a promotional role does it play. Maybe some trailers are poorly made, but as long as it can indirectly bring high box office for the movie, then it is a successful trailer."
Phantom¡¯s various businesses are very complete and there is no need to cooperate with external companies for the time being. After the business gradually increases, there is no guarantee that we will not cooperate with external parties.
Especially the more professional counterpart companies. More cooperation is possible. For popular films such as "Beijing Meets Seattle" and "To Our Fading Youth", the trailers have been viewed online for more than 100 million times. Based on this calculation, the box office generated by the trailers has exceeded 100 million yuan.
This is also one of the important factors in the success of two consecutive Phantom movies.
After the screening this week. "To Youth" certainly lived up to Phantom's special care. Another 380 million were added the next week, bringing the total to 530 million. It exceeded 500 million in ten days, setting a new record for a youth love-themed movie.
Zhao Wei also rose to prominence and became a popular beauty director in China.
"Iron Man 3" has been released in China for a month with "Youth". According to the current popularity of "Youth", it is enough for "Youth" to dominate the weekly championship for another month.
But "Iron Man 3" still has to be released, and Phantom has also begun to promote "Iron Man 3" in the domestic market.
Based on a series of previous market surveys, the analysis concluded: "80% of the main people paying attention to this film are men and 20% are women. But according to the viewing habits of the domestic film market, 60%-70% of the main people watching the film They were all women. Therefore, the most critical issue facing the 'Phantom China' company at that time was how to convert this '8:2' ratio."
In the subsequent publicity process, whether it is media publicity manuscripts or the theme setting of ground publicity activities. The publicity team was consciously working from a female perspective.
¡°For example, Li Donglai¡¯s personality charm and directorial charm are used as the first publicity point. The film's plot, such as Robert Downey Jr.'s suffering from depression to protect his girlfriend, was cut into the trailer as the second main selling point, thus arousing the emotional appeal of the film among female viewers.
For different movies, there should be different emphasis according to different stages in the entire promotion process.
Taking the movie "Love to the End" as an example, during the first round of publicity, they mainly played the nostalgia card for those viewers who watched the TV series version of "Love to the End" ten years ago, to arouse these people's resonance with the movie. When the movie entered the second round of promotion period, the target audience was aimed at current couples, with emotionalThe festival is a gimmick, and the promotional theme of "carrying love to the end" on Valentine's Day is set.
The result was a box office hit.
This is also a manifestation of the gradual maturity of the domestic film market.
It is also what Phantom is happy to see. They have more professional qualities and the domestic film market is becoming more and more standardized. They will move forward more steadily.
May 3rd to May 5th, 2013 is the first weekend of summer in North America.
Starting this week, the North American movie market has officially entered the summer season. Driven by the money-burning "Super Bowl" advertising and "World Tour", although the temperature has just "beginning of summer", the eyes of movie fans around the world have already been attracted by "Steel" Captured by "Xia"!
Although the release of "Iron Man 3" in China was postponed for a month by Li Donglai, many Iron Man fans complained, but it was all for the sake of Phantom's own movie, and he could not make trouble with himself. Everyone can understand it.
Anyone who has seen the trailer of "Iron Man 3" will be attracted by the spectacular scene of fireworks flying in the sky.
¡°Except for the mainland, the release in other places in Hong Kong and Taiwan has not been delayed and will still proceed as scheduled.
On the afternoon of May 3, the outside of the Hollywood Theater was surrounded by water.
A long red carpet stretches straight to the street entrance.
Fan Ye Bingbing also showed off today¡¯s look on Weibo early today, saying cutely: ¡°The red carpet premiere will be in a while, I¡¯m so nervous.¡±
Thousands of fans on both sides of the red carpet were waiting with various posters and albums.
Here, the grand premiere of the summer IMAX-3D superhero masterpiece "Iron Man 3" will be held. The audience didn't have to wait long. Li Donglai drove a stylish sports car onto the red carpet. And sitting in the passenger seat of his sports car was Bing Bingfan, who was stunningly beautiful today.
Amid the enthusiastic shouts of fans, Li Donglai parked the car at the entrance, then got out of the car and walked a few steps to the other end of the car door to open the door for the beauty. Mr. Fan smiled and put his jade hand on Li Donglai's arm, and they walked onto the red carpet together.
She is the second heroine. She is many times better than the previous scene of a Chinese female doctor who appeared for a few seconds. She also has enough foundation to walk on the red carpet, and no one will ever say that she is just trying to show off on the red carpet.
They took photos and signed autographs with enthusiastic fans.
Many Chinese came over and shouted Fan Binbin¡¯s name in Chinese from the sidelines. Mr. Fan was overjoyed and signed autographs for several Chinese with Asian faces.
The flash of white on her chest was also particularly dazzling under the reporter¡¯s flash lens.
It is conceivable that if you hold Li Donglai¡¯s hand and walk on the red carpet together today, tomorrow he will effortlessly seize many entertainment front-page contents around the world. He was very happy mentally, and his eyes were calmly watching what the man not far away was doing. After seeing Li Donglai finish signing, she also came over, still holding Li Donglai's hand and walking inside.
Li Donglai didn¡¯t go far when he was stopped by the red carpet host and asked him what he thought of today¡¯s premiere. After all, this was his last Iron Man. ¡°Li, you are very handsome today, and Miss Fan is also very beautiful.¡±
"Thanks."
"We all know that this is your last time directing Iron Man, and there must be a lot of emotion. Let's talk about it slowly today. First of all, do you think Iron Man is a superhero with flaws? Is this one of the reasons why everyone likes him? "
Li Donglai thought about it seriously and said: "I think in the first "Iron Man", Tony, as a billionaire, can buy anything with money, but he doesn't know how to appreciate art. He only knows that he wants it, so This makes his character appear to have a particularly childish side. Although I didn't direct the first part, I still appreciate it. At the end of the first part, he has grown up. So at the end of the second part, we have Tony He received a special gift and got some help from his deceased father. People can see his growth and responsibility. But in the third part, I feel that "Iron Man 3" is more about self Transcendence. This is what I strive to pursue when I write the script."
"What kind of self-transcendence is it? Can you elaborate on it?"
"Of course, it won't be less than a few hours anyway." Li Donglai agreed generously and continued: "Tony has truly matured. He dares to entrust his life to the hands of others. I like those imperfect characters very much. , I like men and women who prove the fragile nature of human beings. So this one, for Tony Stark, will be a spiritual sublimation"
¡°Hey, man, you were just talking about me.¡±
While we were chatting at length, another red sports car drove onto the red carpet. Robert Downey Jr. takes SueShan walked on the red carpet together.
He gave Fan Binbin a cordial hug, and then ran over to give Li Donglai a high-five. So the interview became more lively.
Afterwards, the red carpet became more and more lively. The heroine Gwyneth Paltrow wore a see-through outfit and walked onto the red carpet, causing reporters to take crazy pictures.
Ben Kingsley, Don Cheadle, Guy Pearce and other members all appeared on stage, becoming the most important promotional platform for this blockbuster in the North American market. Downey is totally Tony Stark-esque. While showing off his affection for his wife Susan, he is constantly posing and greeting fans intimately, making both Paltrow and Sir Kingsley into supporting roles.
On the other hand, Li Donglai and Fan Binbin showed off all kinds of intimacy together, and did not let the red carpet become Tony's personal show.
¡°No one else can ever steal Li Donglai¡¯s limelight. (To be continued) - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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