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Text 1113: Youth is gone and never comes back

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    "Iron Man 3" will not conflict with the schedule of "Youth" and will be scheduled one month after it.  Because this movie was purchased by Phantom Company, once the promotion and distribution are stamped with the golden dragon seal, it is all Phantom's own business.

    China Film Group naturally knows that "Iron Man 3" will be a box office hit. Even if it is introduced as a split blockbuster, the distribution company will still make a lot of money.  Too bad they couldn't compete with the Phantom in this project.  Who said the director of the movie was Li Donglai?

    Although it occupies the quota of imported films from Phantom China, it is worth it.

    ¡ª¡ªWhat I want is to win consecutive weekly championships!

    Propaganda, now everyone in the country knows the importance of publicity.

    Take "The Breakup Contract" as an example. With a production cost of more than 20 million yuan, it achieved a high box office exceeding the 100 million yuan mark in one fell swoop.  Movie marketing has played a role that cannot be ignored in the continued rise of box office.  It is understood that there are as many as 23 types of video materials (ie various promotional products) for this film.

    Before promoting the video, target audience analysis, product positioning, and publicity positioning are indispensable steps, but in this process, the most important thing is to be precise. "The more than 20 promotional materials for "Breakup Contract" are suitable for different ages.  Different levels of audiences and different professional audiences have different priorities. The target group of movie marketing is those audiences who go to see the movie within three days after the movie is released. How to capture this group of audiences requires precise positioning of different types of audiences."

    A small-budget movie can do this, which shows how precise the publicity of a large-scale production can be.

    Movie promotion is definitely not about celebrities showing off everywhere.  It¡¯s as simple as advertising everywhere.  This is a comprehensive project, and you can't do it without a large team.

    But there are some big names.  But he can single-handedly make the entire movie a huge hit.

    Zhao Wei was obviously aware of the gap, so she called Li Donglai again and again to urge him to come back for the premiere.

    Li Donglai is back, and he also brought Robert Downey Jr. back to China early for a tour.

    Robert Downey Jr. came to the capital to promote Huawei¡¯s Iron Man, which naturally attracted much attention.  Disney also attaches great importance to China, the second largest ticket base in the world. After all, Li Donglai is Chinese.  "Iron Man 2" also has a box office of over 100 million US dollars in China, which is very good.  The publicity arranged by Disney China and Phantom China is very good. Robert Downey Jr. is very popular and can cause a sensation wherever he goes.  It happened to be cheaper for Li Dong to be lazy.

    He took the time to attend the opening ceremony of "To Youth" as scheduled, causing quite a stir.

    As expected, the boss is leading the team, he is very energetic.

    Li Donglai has been supporting several movies this year.  No wonder each movie becomes more popular than the last.

    The premiere of "To Youth" is scheduled for the afternoon of Thursday, April 25.  The movie will be officially released nationwide at 0:00 pm, that is, 0:00 pm on Friday.

    That night, lights were decorated outside the Phantom Theater, and the red carpet was lined up all the way to the Huangpu River. The stars who passed by were like the scales of the Huangpu River.  The whole night was star-studded and there were exciting performances.

    Li Donglai appeared together with Zhao Wei, and as soon as he appeared on the stage, he set off cheers that shook the audience.

    With the appearance of a giant appearing, Zhao Wei joked: "Wow, I really have the prestige of a big shot. Fortunately, with your thigh, it also makes me shake my prestige."

    Li Donglai could only laugh dryly when he teased her.  Many of today's stars are reflections of Zhao Wei's many years of connections in the industry.  Many people came to support her at her invitation.  Li Donglai doesn't really agree that every movie has so many stars rubbing the carpet. To be honest, apart from making the media lively for a while, it doesn't do much to promote the movie.

    When Huayi was in charge of abundant star resources, it would often do this every time a movie was released.  to show their strength.

    But when it was Phantom¡¯s turn, except for the premiere, which was still a hit, too many stars that had nothing to do with the movie were not invited.  All those who came were Phantom's own people.

    "Hey, your style seems to be restrained and arrogant, right?" Zhao Wei suddenly said after finally walking on the red carpet.

    Li Donglai was surprised, "How do you say this?"

    "For your previous movies, you didn't invite too many celebrities to the red carpet to help promote it. Do you disdain Huayi's routine, or do you think it's unnecessary. If you want to invite celebrities to help, a lot of people should come.  ?" Zhao Wei looked at him with wide eyes.  She is a very easy-going person, generous and unpretentious. She seems to be the little swallow that was popular in the Chinese world back then, and can bring a lot of positive energy to people.

    Li Donglai did not answer directly, but asked: "What do you think?"

    After Zhao Wei got acquainted with Li Donglai, she was not afraid of offending him and said directly: "I think you are very arrogant at heart and disdain Huayi's routine. You don't want to be too involved with the movie on the red carpet."Unrelated celebrities join in the fun.  is that so?  "

    Li Donglai shook his head, "I didn't think too much about it. I just felt that if there were too many stars on the red carpet, it would divert the media's attention from the movie and distract. Of course, this is not the same as Hollywood premieres where there are not many stars on the red carpet.  It¡¯s related. I learned it from Hollywood.¡±

    Zhao Wei was startled, "That's true. I just wanted to invite everyone to come, and it would be more lively with more people. It would also be more beneficial to the promotion of the movie. I am more worried about the box office. This kind of old movie somewhat takes advantage of the Taiwanese youth movie.  , but I don¡¯t know if the audience can accept mainland youth films.¡±

    Li Donglai patted her on the shoulder and said: "Don't worry. I've done everything I need to do. All the theaters of Phantom have been opened up for you, and the film schedule of theaters across the country will gradually surpass "Special Forces 2", and the box office won't be too bad."  .¡±

    ¡°I¡¯ll lend you your good words. Come on, great director, give me a hug and let me share your joy.¡± She opened her arms and asked for a hug in a funny way.

    Li Donglai also smiled and hugged her generously.

    This scene happened to be captured by the cameras of many reporters. Within half an hour, this photo became the headlines of the entertainment pages of Tencent, Sina and other media.

    Then there are all kinds of hype and speculation.  However, one of them has become a mother and the other has become a father. If you want to hype up their secret relationship, you can't go too far. It's really not a good point to make.

    "The film schedule for "Youth" in the first three days reached 85,600, which is the same as another Hollywood animated blockbuster "The Croods".  This is higher than the 82,000 games of "Break Up Contract".  Therefore, there is still a lot of room to be tapped in the theater market.

    The number one film on the list is "Special Forces 2". Last week's hot performance made some theaters still trust Hollywood blockbusters.  The number of filming sessions is as high as 123,600.

    Mei Cinema Line has worked very hard, but after all, the movie has not been released, and you can¡¯t find out whether the audience likes it or not.  Due to the relationship with Phantom, this schedule is already very exciting for a domestic youth romance film.  But after all, it is still full of distrust and wait-and-see.

    Entering the cinema to get together with the leading actors, Li Donglai also met Han Geng for the first time.

    The beginning of his debut.  Some people also compare him with Han Geng, but this kind of argument has disappeared now.  However, he still went to South Korea and was more or less influenced by Han Geng, who was very popular at the time.  When the two met, Han was more restrained.  Not open enough, but Li Donglai took the initiative to hug him.

    Zhao Wei teased, "You guys are a bit alike. You both debuted in South Korea. I've always wanted to ask. Li Donglai, you clearly had a mainland entertainment company wanting to sign you. Why did you go to South Korea to debut?"

    Han Geng was also more concerned and looked at him.

    Li Donglai smiled and said: "It must be somewhat influenced by the Korean Wave. At that time, South Korea was very good at cultivating idols. The conditions they gave were also very kind. After all, a newcomer who was not very popular could get 50% of the contract, which was rare.  ah."

    "Oh, your contract when you debuted was only 50%!" Han Geng said in surprise, "I'm quite miserable, the exploitation is too serious. I can't stand it."

    Li Donglai expressed his understanding, "I can't blame you. After the Olympic Games in South Korea at that time, the consciousness of a great power was at work. Anti-foreign sentiment was unprecedentedly intense, and you were implicated. That's why you had so many fans supporting you after you ended your contract and returned to China. Isn't it the same now?  Okay."

    "I still can't compare to you. Your rookie contract is so great. I can't imagine it."

    Zhao Wei smiled and said: "The people who signed the contract with you must be stunned by your talk." Li Donglai thought for a while, "It's true, I showed a few unique skills, and they were like treasures. Because at that time, my kung fu was  It¡¯s already good, and the appearance is also very good. After a period of hard work and auditions, I soon cooperated with a big Korean star and became the second male lead in a popular TV series. For the second drama, a director asked me to be the lead.  Starring, acting in a movie. This opportunity is really not something that ordinary people can get."

    A few people were chatting, as the activities continued to unfold under the host's attention.

    The movie has finally been released, let¡¯s see how good it is.

    Many people in the audience kept their eyes open and wanted to catch bugs for this movie.  It just depends on whether you can continue to rush forward this time?  !

    Huayi: "I don't believe that every movie of yours can be a hit!" Guangguang: "The domestic environment is different from Hollywood. It's not that easy to make movies in China. How much success can it achieve by relying on publicity and hype? Let's wait and see." Bo  Na: "Haha, it's a big deal, don't be crippled all at once."

    Under the watchful eyes of many people with different thoughts, the premiere began.

    "If youth is a roaring train, then the girls and boys in the movie "To Our Fading Youth" are the carriages on this train, briefly intersecting, gradually passingFar away If you remember Zheng Wei, Ruan Guan, Chen Xiaozheng, Lin Jing and others, I believe you will also remember him: Xu Kaiyang - the one who hides behind the aura of the first male and the second male, silently loving Zheng Wei  The half-sugar man"

    ??The role of Xu Kaiyang played by young actor Zheng Kai in "To Youth", in the early stage, people love and hate him for being careless, but in the later stage, people gradually appreciate his secret turbulent love.

    Zheng Kai can easily walk between the character's characters, and he has grasped the rhythm of the performance that seems rebellious and uninhibited, but is actually responsible, making Xu Kaiyang's character very popular with female audiences. Compared with Chen Xiaozheng, Lin Jing, Zhao Shiyong, etc.  As a scumbag, he is even more affectionate and kind. In this female-perspective youth film directed by Zhao Wei, he somewhat saves some face for his male compatriots.

    When the character Xu Kaiyang appeared, he was an out-and-out rich second generation with a mushroom head. This nostalgic and retro look was inspired by Leonardo in "Titanic", which can be regarded as a tribute to the classic, Zheng Kai explained  It shows the "pull" energy of the characters at this time; the film uses a lot of pen and ink to describe college life and the friendship between classmates, and then a series of "guilty" funny plots mostly happened to Xu Kaiyang, especially when he went boating on the lake to Zheng Wei  After his confession was rejected, he jumped off the boat in anger.  The originally tense plot suddenly relaxed when Xu Kaiyang struggled to stand up from the lake, creating one of the most exciting laughs in the film.

    In the film, Xu Kaiyang has been secretly in love with Zheng Wei for many years.  Whether he is pursuing her to express his love for her or provoking her real boyfriend Chen Xiaozheng, Zheng Kai's performance is as vivid as the people around us in college; when he gave her a birthday gift in front of Chen Xiaozheng  He asked for a kiss domineeringly, and the sadness and dissatisfaction, passion and helplessness in his eyes made people feel distressed. Zheng Kai vividly showed the many twists and turns and different levels of the character's emotions.

    "Compared to Chen Xiaozheng, Xu Kaiyang, who is unrequitedly in love with Zheng Wei, seems to be frivolously making jokes, but in fact his sincere and profound emotions have won the audience's favor.  He is the most innocent rich second generation in history.

    Many years later, half-sugar man Xu Kaiyang also got married and started a family, although he married Bai Fumei.  After marriage, he is willing to be ordinary and spend time with his wife and children.  This kind of ending makes people feel a bit sad. Only such a good man who is hard to find is worthy of a woman's lifelong trust. Zheng Wei was really blinded by lard, so she chose Chen Xiaozheng, the sinister and cold-blooded Phoenix man who is bent on climbing up!

    It is precisely because Xu Kaiyang¡¯s bold pursuit of love makes him youthful and close to reality.  The character played by Zheng Kai, who has single eyelids and small eyes but a big heart, has also been praised by the Internet as a "half-sugar man".  He is obviously rich, rich and handsome, but also has a rare infatuation. He tried hard to pursue Zheng Wei but was rejected many times, but he never stopped expressing his love for Zheng Wei. In the end, he could only become her good friend. It hurts to love like this and give up.  The love experience I have experienced is a state of "more than friends, not enough lovers": as far as friendship is concerned, the sweetness is enough; as far as love is concerned.  I need to add another spoonful of sugar, but that spoonful of sugar is nowhere to be found; but I love you with "half-sugarism".  Maybe it will last forever.

    Maybe every Zheng Wei has or is currently surrounded by a Xu Kaiyang. "To Our Fading Youth" is Xu Kaiyang's "unrequited love" and Zheng Kai's "amazing shot".

    It¡¯s not just newcomer Zheng Kai who shines.

    Years later, Inspector Lin, played by Han Geng, walked into the teahouse. He unbuttoned one of his coat buttons and sat down calmly. Opposite him, Zheng Wei sarcastically mocked him. He skillfully poured a cup of tea as if nothing had happened.  "I'm going to say a few words," he then began to respond, with a worldly smile on his lips.

    The women watching the movie were a little panicked.  They won't say that they went to the theater to see handsome men. This untimely panic makes people feel very shameful.  In the age of fast food, I suddenly felt sad because of my lost youth. It was so literary and artistic. It must be the wrong way to buy tickets.

    But the mirror image of Lin Jing in white clothes when she was young was quietly shattered before she even had time to say goodbye.

    "I miss you so much."

    There is no doubt that this is a touching youth romance film.

    After the premiere, the audience applauded vigorously and many people shed tears.

    Seeing this reaction, Zhao Wei put down most of her worries and gave Li Donglai a high-five, "I can finally breathe a sigh of relief."

    Li Donglai shouted: "Don't do it. The focus is on subsequent publicity. If you can go to 100 publicity points across the country, you can earn an extra 100 million. If the movie box office exceeds 500 million, I will not be stingy with box office dividends. I promise to call you  satisfy."

    "Wow, that's what you said." Zhao Wei teased.

    Li Donglai said generously: "That's what I said. Xu Zhen could only get a share of 40 million, but we gave him 80 million. This is enough to illustrate the attitude of our Phantom."

    This is well known in the industry, and many people are envious of it.

    Zhao Wei said"But after Xu Zhen received your 80 million check, he took the initiative to increase the contract to ten years. What do you say?"

    Li Donglai pinched his nose and said, "I have nothing to say about this. Because this was Xu Zhen's initiative to do this, but no one said a word."

    "Haha, okay. It won't be difficult for you. It seems we have a lot to do."

    Zhao Youting said, "Is it all for the movie? I should be busy."

    ¡­¡­

    Zhao Wei's directorial debut "To Youth" won a reputation in its debut on the big screen. The protagonist's dedication and waiting for love, as well as the director's grasp of the role, are all very good and surprising.

    Time has an obvious malevolence, and all memories of youth will eventually grow old, until our youth has nowhere to put it.

    Youth in memory is often mixed with a bitter taste, because what is in front of us is the huge life, and what is between us is the vast time, which makes us powerless. The film continues the "warm and painful youth" in the novel.  "With its fresh and fresh style, the selection of scenes evoked the audience¡¯s youthful memories, and each scene touched the heartstrings~

    After the premiere, several people sent by Huayi and Guangguang to explore the scene had sad faces.

    Although the domestic film industry is becoming increasingly prosperous, the sudden rise of Phantom has made everyone tremble.  Like a giant, it can stir up huge storms when it wakes up.

    On Friday, after a day of screening, the boss of Wanda Cinema called to congratulate, "the attendance rate is very high. Congratulations to Phantom for another hit movie."

    ¡°Then Wanda should arrange more theaters, and if we have money, we can all make money together.¡±

    "Haha, it should be done. You will do it even if you don't say it. We are all businessmen."

    "Special Forces 2", which was originally expected to have high hopes, grossed 30 million at the box office on its first day, which is considered acceptable, and the film schedule is also heavily geared towards this Hollywood masterpiece.  It grossed 200 million at the box office in the first seven days, which is also excellent.  But it was immediately defeated by "Youth" the next week, earning only 80 million.

    After experiencing the rise of domestic films with the third installment of Phantom in March, "Seattle," "Special Forces 2" is actually the leader in the counterattack of imported films, but it has no choice but to encounter Zhao Wei's debut film.

    Zhao Wei's directorial debut "To Youth" was a hit before it was released. The box office on the first day of its opening on April 26 was close to 50 million. After a successful start, the box office in the first three days reached 150 million, successfully ranking on the top of the list.  Weekly box office chart champion.

    It also helped Phantom successfully win the ninth weekly championship of the year!

    ?????????????????????????????

    ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? together out of South Korea, the Phantom will occupy half of the country's box office?  !

    You must know that this is China, with a vast market that is by no means comparable to that small place in South Korea, but it is a fact right now.

    When Li Donglai got the box office data, he was already preparing to attend the world premiere of "Iron Man 3" in North America.  He called Zhao Wei to congratulate her.

    The domestic schedule has deliberately given way to the dominance of "Iron Man 3", and many domestic theaters have helped arrange the film. If "To Youth" can no longer successfully seize the market, it will be too bad.  (To be continued)
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