Everyone in the conference room was a little confused. What was going on? The fifth largest theater chain in the country had appeared out of nowhere, and it was unknowingly supporting Irving. With the addition of Wanda before, the theater chain now on Irving's side could be controlled. There are more than 450 screens, more than 20% of the country's screens. If these screens fully support "A World Without Thieves", "Lanling Mask" and "Kung Fu", as long as the schedule is adjusted properly, they can completely abandon other theaters themselves Play and perform very well.
In the past, the biggest problem of the Tiantian Cinema Line was that its geographical coverage was not wide enough. The theaters were mainly concentrated in economically developed areas. Now with the strong support of the Southern and Northern Dialects, it can be said that the southwest, northwest, and northeast are also covered, and almost every theater in the country can be reached. These three movies can be seen in every province, city and region. Now that the initiative is completely in Irving's hands, several major theater chains are looking nervously at Irving. If he refuses to sell them copies of the movie, they will be faced with the situation of having no blockbusters to release during the Lunar New Year. Do they really want to do this in the new year? "Garfield" and "The Incredibles" that are released for two months during the Lunar New Year holiday?
Owen sat back in his seat with a smile and asked, "What is the share that Mr. Wu proposed just now?"
Wu Hehu knew that 43% today could not be resisted no matter what, but he was still unwilling to bargain and wanted to bargain, so he gritted his teeth and said, "How about 44%?"
Owen: "Haha."
Owen's response made Wu Hehu very embarrassed. At this time, Gao Jun suddenly said: "Just listen to Mr. Ou, the film company will get 45%!"
Gao Jun suddenly became arrogant. Although he was only the vice president of the New Film Alliance, he had always been in charge of the theater chain himself and he had the right to make decisions. He is a smart man. He knows that he has no capital to bargain with Irving and the others today. He might as well just be happy and get the screening rights of three blockbusters. If he insists on insisting on it, he will probably end up with nothing in the end. After all, Irving Their dependence on them has now been reduced to a minimum, and even if they don't cooperate with them, they can still distribute movies all over the country. Smart people know when to compromise, so Gao Jun chose to fully satisfy Irving's "unreasonable" request at this time, just to get a few copies and avoid the embarrassment of having no film to release during the Lunar New Year.
At this time, Gao Jun has secretly decided that the New Film Alliance will also invest in movies in the future. Now it seems that movies can also be very profitable.
Gao Jun's reaction was within Owen's expectation. Now the situation is completely under his control. He can't do whatever he wants. They can't help but compromise at this moment.
After Gao Jun, major theaters also voted by show of hands to agree to Irving's proposal, and agreed that starting from December 1 this year, the share of movie producers will increase to 42% - 45%, while "Lanling Mask" and other All three films enjoy the highest share ratio of 45%. Chinese films have entered the 45% era. The rights and creative enthusiasm of film producers have been unprecedentedly high. A large amount of social funds have poured into the domestic film market, and the development speed of the domestic film industry has reached a new level. , in the "History of Chinese Film" compiled by the Film Academy two years later, this event was also recorded in great detail, and it was known in history as "the first box office share of the Great Leap Forward".
Of course, this is something for later, back to the present. The theaters agreed to Owen's 45% share, but not all movies can enjoy this share. For example, some movies now can only get 38% of the share. In the 45% era, some could only get 42% of the share. Movies, but even 42% is still higher than the previous highest share. Owen will naturally not object. There are indeed differences in movie quality and movie box office potential. Not all Hollywood movies can get the final 65% share. , this share ratio is only limited to those A-type blockbusters that are good at making money.
The next thing to talk about is the number of copies required by the theater chain.
Nowadays, copies are divided into film copies and digital copies. With the popularity of digital copies, expensive film copies are likely to disappear from the stage of history. But at this moment, film copies dominate. After all, although digital copies are convenient, they still need Most theaters have not yet had the courage to spend the money to update digital projection equipment and carry out digital cinema transformation, so domestic digital projection halls are still in their infancy at this time.
However, most of Tiantian Cinemas¡¯ own theaters have used digital projection equipment, and they are considered to be the pioneers of digital cinemas in China. This is because the theater needs to purchase the copy from the distributor through the theater chain, and then the copy can be stored permanently. Although the distributor will not make any money from this, the price is not cheap, and it can only be used for more than a month. Using electronic copies can save Tiantian Cinema a lot of costs, and the screening is also more convenient, but The quality of digital projection is slightly worse than that of film. For those movie enthusiasts, they prefer film movies, so Tiantian Cinema has also reserved a part of the film screening hall.
The current number of digital screens in ChinaIt costs more than 400 yuan, and is only distributed in a few major theater chains such as Tiantian, Shanghai United, China Film Star, Beijing New Film Alliance, and high-end theaters such as Wanda Cinema.
After some negotiations, major theater chains including Tiantian Cinema have initially reserved 430 film copies of "A World Without Thieves". The digital copies are yet to be determined. After all, digital copies are easy to make and the cost is very small. As for copying video files, the required quantity can be determined based on the popularity of the movie. "Lanling Mask", which was ranked second, has been booked for 500 film copies, while "Kung Fu" has been booked for 510 yuan, which is currently the highest. The schedules of the two movies are too close to each other, and there will definitely be a fight between dragons and tigers. This makes Theater bosses were hard-pressed to make a choice for a while, but in the end most of them were optimistic about Xingye's appeal in the mainland. Of course, these figures are just some intentions, and specific issues need to be negotiated in detail, which cannot be discussed in a short while.
The last item is the establishment of a box office network, which also appears in the brochure. Irving hopes that the domestic movie box office can be as open and transparent as Hollywood and Hong Kong, so that every ticket is recorded in the computer, and various data are sorted and processed in a timely manner to formulate corresponding lists. The advantage of the box office network is that it can more effectively prevent theaters from manipulating the box office, and it can quickly collect national box office data and determine the number of movie screenings through increases and decreases to achieve optimal distribution and maximize theater utilization. reach the maximum.
The idea of ??formulating box office lists through box office network data also comes from the various box office lists in Hollywood. The biggest use of such lists is publicity. Of course, only those on the list can be publicized, especially those at the top of the list. Department, has the best publicity effect and can arouse the interest of movie lovers the most. At the same time, the list can also arouse the competitive spirit of major blockbusters and encourage them to make more, better and more popular movies. By the end of the year To sum it up, five of the top ten movies on the box office list are exclusive. What a proud thing that should be.
Han Xiaoli said that China Film Group actually has a box office statistics system, but because many theaters do not use computers to sell tickets, the statistics are not timely. It usually takes a while for a movie to be released before the exact box office data of the film can be calculated, and these data They are also not public. Only a few movies that rank at the top of the annual box office will be announced at the end of the year. The rest of the content can only be accessed by insiders.
Irving shook his head and said that this would not work, "Now is the information age, and we must keep up with the times. In the future, all cinemas will be equipped with computers and connected to the Internet. We can transform it based on China Film's box office statistics system. I don¡¯t think Mr. San would disagree with transforming it into an open, transparent, and timely Chinese-language box office network that is still under the management of China Film Group Corporation." Irving mentioned Han Sanping, the top brother of the domestic film industry.
Han Xiaoli thought for a while and said: "I will discuss it with the chairman after I go back, but based on my understanding of the chairman, it is impossible for him to contribute this system for free." Han Xiaoli's meaning is very clear. This system has been developed from scratch. Yes, China Film Group spent a lot of money on it. If you say it is public, just make it public, and if you say you contribute, then you will contribute.
Irving laughed and laughed: "When the time comes, we can all work together to compensate China Film, and we, Tianxia Media, can take over the transformation work, so that's okay." Irving took over this job so that the box office network can Design it according to your own ideas, and the company also has talents in this field, so it won't be a big deal. At the worst, you can call Mai Chong's assistant Mu Weiyu over to do free labor.
"Everyone was speechless when they saw Mr. Ou being so generous. It's just that it's troublesome to popularize computers and networks in theaters. At that time, they will have to have some subsidies from their theater company to build this network.
"Okay, that's all that needs to be said. I believe that our film industry will get better and better, and we can make a lot of money from production, distribution, theaters, and theaters. You all have traveled to Beijing from all over the country. We are all working hard in the city. As the host today, I should naturally do my best as a landlord. A wonton shop has just opened opposite Tianxia Building. It tastes good. How about we go and try it." Owen said with a smile.
Everyone shook their heads. Going to your sister¡¯s wonton shop is not the best way to save money!
"Mr. Ou, I won't eat the wontons. I have to go back and report to the general manager. Although he has given me full responsibility for today's meeting, there are too many things happening in the film industry today, so I'd better report it. " said Wu Hehu, vice president of Shanghai United Cinemas.
After that, all the cinema bosses dispersed like beasts. Wanda¡¯s Bao Jiazhong also left because of something. Only four people from the cinema chain who had a southern and northern accent were still here. Just now, Irving specifically told them to stay and accept his thanks. . Wang Zhongjun and Han Xiaoli, who seemed to be playing soy sauce, also stayed. They were also very excited. The 45% share was much higher than before, and the copies should also be available.They have made a lot of money, and they are confident in the profit of the movie. This year will be a good year!
In fact, it doesn¡¯t matter whether they eat wontons or not, as long as there is a table for them to talk and drink.
At the dinner table, Han Xiaoli couldn't help but curiously asked Wang Jiantao how their theater chains were merged when they were so far apart, and there was no news about them before.