There is a Wanda Group in Dalian. It was founded in the 1980s and is engaged in real estate. In recent years, with the real estate boom, this company has become more and more prosperous. Now the company's assets have reached tens of billions. It is absolutely It is considered a private asset giant.
This year, Wanda Group invested 120 million yuan to build five high-end movie theaters across the country. The screening halls in them all adopt the most advanced international technical standards. The company has also begun preparing to establish a cinema chain company to uniformly manage several of its movie theaters. , this shows that Wanda CEO Wang Jianlin is very optimistic about the domestic film market, and it also means that the domestic cinema chain market will join a super cinema chain with no financial concerns at all, and the country's major cinema chains will finally be reshuffled. Everyone in the industry can see Wanda's potential. As long as Wanda Cinema Chain can make money after its establishment, Wanda Group will definitely build several more high-end movie theaters without hesitation. This money is no problem for them.
Wanda's five cinemas have not joined any cinema chains. Instead, the cinema corporation directly purchases copies and negotiates with distributors to arrange films. Although no cinema chain company has been established yet, the five Wanda cinemas have a total of more than 40 screening halls. , with more than 10,000 seats, most of the more than 30 theater lines in the country do not have such strong strength, so distributors attach great importance to Wanda Cinema. Naturally, Han Xiaoli notified this company that it was established less than a year ago. Bao Jiazhong, general manager of Wanda Cinema Company, said he would go there in person, but before that he received a call from Gao Jun of the New Film Alliance.
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"What activities are there today?" Mai Chong asked Mu Weiyu beside him while getting dressed. It should be stated here that Mu Weiyu was not in bed and was fully dressed. She was just here to urge Mai Chong to get up.
¡°This morning I am going to attend a promotional event for Xtep, and in the afternoon I am going to shoot a set of promotional posters for ¡®Lanling Mask¡¯.¡± Mu Weiyu said.
¡°Isn¡¯t it enough to just take a screenshot of the poster directly from the movie and then photoshop it? Why do you still have to shoot it!¡± Mai Chong complained.
Mu Weiyu explained: "Sister Wen said that this is the decision of the distribution company's publicity department. They said that the posters should be beautiful and atmospheric, but also have personality. Sometimes the shots in the movie cannot meet the requirements. Today, I will shoot your solo first. When will Zhang Ziyi and Fan Bingbing have time to shoot a group photo again?"
"It must be Yu Fang's idea again, there are so many things going on." Mai Chong got dressed and went downstairs to have dinner with Mu Weiyu.
Xtep's event was a municipal sports meeting, and the sportswear and shoes were sponsored by Xtep. As the spokesperson, Mai Chong also jogged for a while, which was considered a show. There he also met an acquaintance - Zhang Pengcheng. , Secretary of Vice Mayor Lai Chaoyang.
Secretary Zhang originally just wanted to show his face. After all, a person of his level is still very busy, but when he saw Mai Chong, he immediately walked over to say hello enthusiastically. He knew that although Mai Chong was young, he had a close relationship with his boss. , so he has always regarded this little star in the entertainment industry as a friend, without any arrogance at all.
However, the people who accompanied Zhang Pengcheng were a little surprised. They didn't expect Secretary Zhang to have a very affectionate chat with a little star. This made them put aside their contempt for Mai Chong and think about Mai Chong's development. Everything goes smoothly. Could it be that he is also a person with a big background. I originally wanted to hear what the two men were whispering, but the voices were too low, and these gossiping middle-aged men heard nothing in the end. Zhang Pengcheng patted Mai Chong on the shoulder and stood up to leave.
In fact, what Zhang Pengcheng told Mai Chong was that the girl Duoduo missed him and asked him to visit him when he had time. As Lai Chaoyang's secretary, Zhang Pengcheng often visited Lai Chaoyang's house and often saw the little girl Duoduo. Although she didn't tell him that she wanted Mai Chong, she often watched "Blood Romance" with Deputy Mayor Lai. You must know that she had never watched TV with her grandfather before, and sometimes she would often fight for it from him arrogantly. With the control of the remote control, it is obvious that children of her age cannot understand "Blood Romance", just because she can see Brother Wheat on TV.
Mai Chong said with a smile that he would definitely visit Mayor Lai and Duo Duo in the future, and he would also invite Duo Duo to the premiere of the movie. After all, she is the Prince of Xiaolanling.
Tianxia Building also has a studio specially used for taking pictures. The afternoon poster was taken there. Mai Chong put on his armor and ancient costume again. Under the guidance of the photographer, he made various movements and expressions. The focus was still on showing Lan Lan. Prince Ling has two contradictory temperaments: femininity and masculinity.
After walking out of the studio, Mai Chong and Mu Weiyu saw several middle-aged boss-looking men walking towards the large conference room upstairs, led by Xiao Tao. Among them was Wang Zhongjun, whom he knew. Mai Chong knew that Irving last night He has returned to China and is now probably planning for the release of the movie. The people invited should include the bosses of major theater chains. But now his identity is just an actor, and he is not very good at these professional things.?Let Owen handle it alone, "Xiaoyu, are there any other activities tomorrow? Please tell me in advance so that I can be mentally prepared."
"Tomorrow? Oh, by the way, tomorrow you and I have to go to the pet hospital to do a health check on Mengmeng. Remember to dress up and don't let anyone recognize you, otherwise it will be very troublesome."
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In the conference room, Irving sat firmly in the chair, flanked by two of his generals, Sun Tingxi from Tianchang International and Bian Boqi from Tiantian Cinema.
As the appointed time approached, more and more people came to this conference room, including Han Xiaoli, deputy general manager of China Film Group, Wang Zhongjun, chairman of Huayi Brothers, Gao Jun, vice president of Beijing New Film Federation, Beijing Wanda General manager Bao Jiazhong and the general managers and deputy general managers of other major theater chains are also here. Some even came from Guangzhou, Chengdu, Heilongjiang and other places overnight last night. 30 people from across the country Several theater chains came for nearly half of the show, but they accounted for more than 80% of the country's screening resources, making them the most powerful theater chain in the country.
If it were a single movie, even Zhang Yimou's "Hero" would not be able to bring together this group of theater tycoons who control 10% of the country's cinemas. Even "A World Without Thieves", "Lanling Mask", "Kung Fu", the three year-end blockbusters that people across the country are most looking forward to, do not have this kind of appeal. In the end, they were able to come because this meeting meant a face-to-face negotiation between the theater and the producer, and the contents of the talks were all As their real interests are involved, of course they must attend the event in person to avoid making mistakes.
When everyone arrived, Owen asked Xiao Tao to distribute a pamphlet to each boss. Xiao Tao said as he distributed it: "I've said those words many times, so I won't say them again. Our requirements are all written in the pamphlet." , let¡¯s see if you can accept it. If you can, then sign the contract now and let¡¯s make money together in more than a month. This Lunar New Year festival will definitely be lively. If you can¡¯t accept it, then none of the three movies will cooperate with your theater companies. , although we make less money, it represents our attitude. The risk of making movies in China is too great, but your movie theaters have to keep income despite droughts and floods. This is unfair. Those of us who make movies should have higher wages, so as to stimulate The development of the domestic film industry, for the sake of everyone¡¯s future, I hope you can think clearly about it.¡±
Owen said it very seriously, and there seemed to be no possibility of bargaining.
At this time, Wu Hehu, the vice president of Shanghai United Cinemas, said dissatisfied: "Mr. Ou, your request is too much! You are lowering the ticket price and increasing the share. If you do this, do you know how much money we will lose every year? And how do we explain it to those franchised theaters?"
Owen smiled slightly and said: "As long as every theater chain insists on this share, those theaters will not be able to say no. They will still rely on you to provide them with film sources, and you also need our movies. If there are no movies, they can only show them Drinking northwest wind and lowering the share by a few percentage points is not a big deal for them.¡±
"You put it nicely," Wu Hehu snorted, "I don't have as good an eloquence as you, Mr. Ou, to make the franchised cinemas of your Tiantian Cinema chain obey your mercy."
"The manipulation is serious, as long as the truth is explained clearly, everyone can understand each other," Owen said with a smile, "And even this will not necessarily reduce the theater's profits. If you can carefully look at the brochure in your hand You should know that while lowering ticket prices and increasing share, our three companies will also invest up to 30 million in funds to eliminate stubborn market problems. Coupled with the measures to lower ticket prices, we will definitely attract more people to enter the cinema. Everyone must be aware of the current situation of the domestic film market. There are only more than 30 million moviegoers every year, and there are too few people who have the habit of watching movies. This is due to both high ticket prices and piracy. We What we need to do is to try our best to find solutions to these two problems and cultivate the inertia and enthusiasm of the people for watching movies, so that the movie market can become bigger and bigger. This year's box office is one billion, and one day it will reach two billion as the number of moviegoers increases. One billion, five billion, ten billion, and it is extremely stupid to increase the box office by increasing ticket prices!"
Bao Jiazhong, general manager of Wanda Cinema, looked at the paper in his hand and asked: "Mr. Ou is really confident that piracy can be banned?"
Irving did not answer directly: "There are two main methods of piracy known now. One is when moviegoers secretly take pictures of the big screen through camera equipment. Such piracy is ineffective and can be avoided by increasing patrols and supervision. The other is through Piracy is leaking out of movie theaters. This kind of piracy is of good quality and high definition. It goes without saying that this is caused by the insiders of the theater. Of course, it is also possible that the copies or electronic files have been stolen by the production company, distribution company, theater company, etc. Pirated, but this possibility is very small. The leakage of high-definition piracy is mainly because those employees in the cinema who have access to the copies sell the fruits of our labor to piracy companies for profit. And our Tianxia Group has independently developed a technology , in everyThere is a special mark on the copies that are released. If they are pirated, we can identify which copy has the problem based on the pirated copy, and find the movie theater where the problem occurred through the copy number. If we conduct a strict investigation, we will definitely find out the insider. Who is it? We can provide this technology to everyone, and the charge is not high. It is definitely much smaller than the losses caused by piracy. At the same time, we will set up a hotline. Anyone who discovers the sale of pirated CDs and calls to report it will receive a high reward. With the stimulation of money, we will definitely uncover many pirates and even destroy those strong piracy chains. "
After hearing Owen's answer, Bao Jiazhong actually nodded. He seemed to be quite satisfied with Owen's answer, and there were also many theater owners present who had the same expression.
Gao Jun, the vice president of the New Film Federation who had been silent, saw everyone's reaction and knew that they might be moved, but at the same time they were also hesitant to wait and see. At this time, all Gao Jun could do was to try his best to gain benefits. He said to Owen: "Can I can¡¯t be allowed to say a few words.¡±