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Text Chapter 792 Tire Market

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    "What's the matter? Xiaojin, is it possible that your Huayang Power also produces tires?"

    When Jin Zhiguang heard Jin Xiaoqiang's condition, his heart trembled. This Jin Xiaoqiang really showed no mercy to his family. You must know that in every large-scale event, advertising sponsorship is the biggest source of money, especially for this kind of designation.  Tire sponsorship, this sponsorship fee is especially huge!

    Think about those world-class racing competitions, especially competitions like F1. The tires in such competitions are usually monopolized by one tire company, and the sponsorship fees are definitely quite large.

    Michelin, Pirelli Continental and other large international tire manufacturers are frequent sponsors of such world-class competitions.

    Now Xiaojin has asked for tire advertisements for all domestic events. This is not a small sum of money, and it seems that he can't agree if he doesn't agree. It really hurts to think about it.

    "Haha, yes! We just introduced a production line from Michelin last year and have started producing tires this year. However, they are not famous yet. We just plan to follow up our domestic car competition this year and do a large-scale promotion in the country.  .¡±

    Jin Xiaoqiang replied with a smile, in fact, for the promotion of tires, there is nothing better than being a sponsor in a regular car competition.

    Not only can the fans watching the racing competitions see it, but the racers driving the racing cars can directly experience this kind of tires. You must know that these participating teams are not only specially sent by those manufacturers.  convoy.  There are also quite a few clubs that are famous for pure hobbies.

    The members of these clubs have considerable influence in the world of car fans.  Once they put forward their opinions on certain tires, they only need to spread among the fans and spread by word of mouth.  That would be of great benefit to increasing the visibility of a newly launched tire brand.

    Nowadays, Huayang Dynamics is very important in the hearts of people across the country. That is because their image has always been good, and many consumers trust their products.

    ¡°If they advertise aggressively and say that they have launched new tire equipment, they might be able to scare some consumers who have just bought a car.

    But for some experienced car fans, they may not be too willing to pay for the tires of Huayang Dynamics. After all, there are too many well-known brands in the tire world of the international automobile industry.

    Michelin.  Pirelli, ContinentalDunlop, Yokohama, Bridgestone, etc. are all world-renowned tire brands. Even the Koreans have created Kumho in recent years due to their price advantage.  One Hankook and two tire brands.

    Now China's annual car sales have reached more than 10 million, and in a few years they will be able to reach almost 20 million sales per year. If each car includes spare tires, it will basically have five tires. In one year, China alone will have  One hundred million tires are needed.  This is a big market.

    ¡°In such a big market, it would be too stupid to just let those foreign devils make money away if you don¡¯t get involved, so no matter what, you have to get in and get involved.

    And this is not the ultimate goal of engaging in tire manufacturing. In fact, Jin Xiaoqiang only wanted to engage in tire manufacturing because he was angered by certain tire brands in later generations.

    Thinking about the past life, due to price factors, these domestic car manufacturers tried their best to reduce costs on domestically produced cars in order to capture greater profits, and they all used the cheapest Hankook or Kumho tires.

    And these Koreans, while making money from us, don't take us seriously. Think of the story of Kumho tires turning into paper tires, and desperately trying to re-mix rubber into tire raw materials.  I know how many people of the Celestial Dynasty have been harmed.

    You must know that almost 80% of the car accidents that occur on the highway every year are related to tire blowouts. However, even if they know this data, they still cut corners and deceive the tires.

    The money is gone, but what is left for our country is a mess. Moreover, tire manufacturing pollutes the environment very seriously. When they make enough money, they can pat their butts and turn around and leave, but what is left behind is a mess.  What about ours?

    What is left is the devastated pollution and the endless pain of the people. In Jin Xiaoqiang's view, such a situation is not allowed to happen under any circumstances.

    So, he has to get involved in the tire industry no matter what. The ultimate goal is to make money, but at the same time, he also wants to keep irresponsible companies like paper tires out of the industry.

    "Xiaoqiang, the level of your tire manufacturing"

    Since Jin Xiaoqiang is asking for praise for this tire,Jin Zhiguang didn't dare not agree to the advertising space. After all, he knew Jin Xiaoqiang's energy. If he didn't agree to him, Jin Xiaoqiang would probably be able to ask his superiors to replace him when he turned around. So he was very wise. What did people want?  He gives whatever he wants.

    But there is another problem, that is, tire manufacturing seems to be very simple, but as an automotive expert, he knows that in fact, tire manufacturing is not simple at all.

    Why are the products of brands like Michelin, Pirelli, Continental on the market easily cost 700 to 800 yuan, or thousands of yuan per tire, while paper tires only cost 300 to 400 yuan, and even better ones only cost 400 to 500 yuan?  Just the price?

    Not only are there differences in materials, but Michelin does have unique technology. When they make tires, the additives they use in rubber additives all have unique formulas.

    In this way, other people's tires are better than those cheap tires in terms of durability, wear resistance and other life issues, and the high-end tires they make not only have these functions, but also when braking suddenly or at high speed, their tires  The grip is not comparable to the performance of those paper tires.

    Jin Xiaoqiang wants tire sponsorship and advertising at the race, and he dare not deny it. However, after all, his Huayang Dynamics has just entered the field of tire manufacturing. How is their technology?

    ¡°What if the tires they produce are just on the same level as those two paper tires from South Korea, then why don¡¯t I get scolded to death by the contestants and car dealers?

    Jin Zhiguang had to think about his future reputation, so he raised this question.

    "Hahaha, Brother Lao Jin, you don't have to worry about this problem. Do you think our Huayang Dynamics will be the kind of enterprise that is aimless? As the saying goes, if you don't have the diamond, don't take the porcelain job. Since I dare to talk to you today  Opening this mouth shows that we have been prepared for a long time. In fact, to tell you the truth, Brother Jin, as early as when I founded Huayang Power, I began to pay attention to our domestic tire market. At that time, I thought that we  The domestic automobile market will definitely have an explosive period in the future, and the demand for automobile tires will also increase significantly. However, looking at our domestic civilian passenger car tire market, I felt a little chilled at that time.  There is not even a domestic brand. So from that time on, I began to organize people and conduct specialized research. Finally, the hard work paid off, and we made a certain breakthrough in our research last year. So starting from last year, I  We introduced several production lines to France and opened a tire factory near our head office to start producing tires. So far, the results are pretty good. We have been able to produce comfort series, driving control series, and off-road series for different market needs.  series, there are also five tire systems including the winter snow series and the competition series specifically for various events.¡±

    Jin Zhiguang felt relieved when he heard what Jin Xiaoqiang said. After all, what Jin Xiaoqiang said was clear and truthful, and it didn't look like he was lying. Moreover, given Jin Xiaoqiang's current status, it was necessary for him to lie to a small bureaucrat like himself.  Words?

    ¡°When we started developing tires, we adhered to the world-class design concept, which is to comply with the future trends and trends in automobile development, which is energy conservation and environmental protection. So over the past few years, we have been focusing our research and development efforts on  Put it on the research and development of low rolling resistance tires. To tell you the truth, Brother Lao Jin, we now have more than a hundred special secret tire ingredients in our hands, and we now have a special high-end tire in our hands.  We use a very special formula for this tire. The performance of this tire in terms of grip performance is unparalleled, and the most important thing is that its rolling resistance is very low. Using our 223 model tire, generally  The rolling resistance of vehicles can be reduced by 20%, and if operated properly per hundred kilometers, it will at least reduce fuel consumption by 5% for cars using ordinary tires!"

    What Jin Xiaoqiang said was that they took precedence over the orange-oil tires developed by Yokohama. Now this kind of tire has been patented by him all over the world. It is estimated that even if Yokohama comes up with it, they  He could only be so angry that he vomited three liters of blood.

    "Oh? So powerful?"

    Jin Zhiguang was in a state of ecstasy when he heard what Jin Xiaoqiang said, making him feel as if he was listening to a book from heaven. When did our domestic tire technology reach such an excellent level?

    "Okay, Xiaoqiang, after I go back, I will immediately organize people to go to your company for verification. Once the verification passes, you can rest assured that your products will definitely become the exclusive sponsor of our event!"

    ¡° If Jin Xiaoqiang really has such technology, then of course our Tianchao Automobile Association will take care of the promotion of such products. Jin Zhiguang is not a fool.

    ??"Okay, no problem, then we'll be waiting for you in Nan#yang."

    Jin Xiaoqiang said with a smile, but at the same time, in his heart, he was mourning for the former tire sponsors of the event, Paper Tire, and Yokohama. I'm sorry to you two, but the car tire market in China is destined to be in the future.  It's mine.  !  ~!

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