In a homogeneous industry, such as selling coal, which is concentrated in one market, such as the Fuchengmenwai Coal Market, price cuts can easily avalanche and have a strong chain reaction.
And there are two chain reactions at the same time. First, if one company lowers prices, others will have to follow suit, and eventually all prices will drop; second, prices will drop again and again, until most businesses cannot hold on until they reach the limit and die. Li You knew this, the coal shop shopkeepers also knew this in their hearts, and the old shopkeeper Ye, the leader of the meeting, knew this very well.
Han Zong, who was assigned to play the role of Taisheng coal shop clerk, had already set his sights on the third target according to his master's instructions. He stood outside the Rongchang Coal Shop, which had a backlog of 130,000 kilograms of coal, dancing and talking wildly and preaching to a group of guests:
"Buy Qingtian Coal and be a clean person! Buy black-hearted coal and help black-hearted people! But I, Taisheng Coal Shop, still have kind-hearted coal!"
"For the same price of four cents of silver, why not buy the charity coal from my Taisheng Coal Shop? Do good deeds and accumulate virtue, and you will be blessed by the gods and get good rewards in the next life. Why not!"
"Our boss fought with eunuchs over the coal market and was framed and lost his official position. Isn't his character still reliable? Comes with a coal stamp, and tomorrow he can be the first to subscribe for two cents of Qingtian coal!"
The words are still those words, the routines are still those routines, just try and find success. For normal people, there is no need to think too much. If the money is the same, they will of course choose the option of adding Yincao merits and Qingtian coal stamps.
The chief shopkeeper of the Rongchang Coal Shop stood behind Han Zong, his face already turning green. If he hadn't been concerned about the several armed soldiers and horse officers hanging around, he would have gone there in the morning and beaten this blind young man to death. Disabled!
Han Zong said, but his eyes secretly glanced at the big shopkeeper. According to his experience in the first two stores, the big shopkeeper will shout out after three breaths: "The coal in our store costs three cents per catty!"
However, this time Uncle Han Zong miscalculated. At this time, a young boy ran from a distance, as if there was a vicious dog chasing behind him. As the boy ran, he shouted to the shops on both sides: "The old shopkeeper said it! All the big shopkeepers have stopped selling! All the big shopkeepers have stopped selling! See you at the Coal Industry Office! See you at the Coal Industry Office!"
On December 19, the end of the ninth year of Jinghe, the Fuchengmenwai Coal Shop Alliance started selling coal for the first time in ten days. In less than an hour, there were signs of significant price cuts and it was urgently stopped.
Afternoon. Shopkeepers and stewards from sixteen coal shops once again gathered at the Coal Industry Office for a gathering. This was already the third time in three days.
No one spoke for the time being, and the atmosphere in the lobby was very depressed and angry, but there was also an aura of restlessness.
Their faces were completely dull. There were sixteen large coal shops with millions of kilograms of coal in stock, a dozen industry bosses with at least ten years of experience, and an old man who had been involved in the coal industry for fifty years. headed by. After joining forces and swearing an oath of alliance, they forced the coal to be sold at a high price. It was actually easily broken by a latecomer in the shopping mall, and it was still so easy.
If you can¡¯t sell it, you can only keep it in your hands. Continue to advance money, there are only eleven days until the New Year! Not to mention the possible changes in the situation, they also need to get their money back for the New Year!
Someone finally broke the suffocating silence. He asked quietly: "Yesterday's oath is still ringing in our ears. Today, two companies have taken the lead in lowering prices, almost causing a catastrophe. How should we deal with it?"
Fourteen glances with various meanings were directed at the two people below. Shopkeeper Tian from Yuanfeng Coal Shop and Shopkeeper Kong from Changqing Coal Shop lowered their heads deeply like little daughters-in-law who had been angered. I feel so wronged in my heart, but I don¡¯t know how to express it.
These two families are Han Zong and Uncle Han pretending to be a clerk. Block the door to prevent customers from promoting the first two companies that can accumulate "charity coal" of evil deeds.
The two shopkeepers kept lamenting in their hearts that they were really unlucky for eight lifetimes! There are sixteen shops in total, so why did Li You find them first? Who could withstand that scene at that time? If we don't lower the price, we won't be able to do even a single business, and everyone will buy the so-called merit coal!
The big shopkeeper of Rongchang Coal Shop was very happy. Fortunately, the broom boy from Taisheng Coal Shop found Rongchang Coal Shop. Senior Ye decisively sent a message to all coal shops to stop selling coal, otherwise he would be forced to lower prices and sit here and be judged.
The head of the industry association, Old Shopkeeper Ye, looked back and forth between Shopkeeper Tian and Shopkeeper Kong, and he couldn't make up his mind for the moment. Violations of oaths should be dealt with as a warning to others. But he also knew that disposing of these two families would not solve any problems. It may not be a good thing to cause people to change their minds.
At this time, the servant outside reported loudly at the door of the lobby: "The owner of Taisheng Coal Shop, Mr. Li Daguan, and the chief shopkeeper Mr. Gao have arrived!"
The whole hall was in an uproar. Did you come here specifically to watch the show?
Shopkeeper Ye, who was struggling between the rule of law and the rule of man, quietly breathed a sigh of relief. Everyone's attention was drawn away, and the two coal stores lowered their prices.It's hard to be confused about things. He immediately greeted: "Please come in!"
¡°Then I saw a young man in a brocade hat and light fur coat stepping into the lobby with his head held high and his majestic and majestic appearance. He was Li You, the official who had recently gone to do business. Many people present saw Li You for the first time, and even though they were hostile, they had to praise him as a "good guy"!
Shopkeeper Gao and Yourong Yan followed closely behind, secretly saying that in the story of the Three Kingdoms, this is how Zhou Cang waited for Guan Shengren to attend the meeting alone?
Li You walked up to shopkeeper Ye without saying a word and stood with his hands behind his back. While others were still confused, shopkeeper Ye, who was directly face to face with Li You, understood that he was asking him to give up his seat.
?????????????????????????????????????????????????????????????????????????????????????????????????????? out of the middle of the table, Mr. This was the etiquette of the country, so the old shopkeeper had no choice but to get up and move to the left.
Li You sat down in the middle and glanced left and right several times. The room was so silent that you could hear a needle drop. He then said: "I have been in charge of Taisheng Coal Shop for a few days, but I have never met any of my colleagues. I am so happy to hear that my colleagues are gathering today, why didn't I inform you? Could it be that among the 17 companies that are still open in the coal market, they are gone?" Is this Taisheng Coal Shop?"
?? Some of the people here looked up at the beams, some looked down at the floor tiles, but they turned a deaf ear to Li You's words and did not respond. However, there was a lot of slander against Li You. You know clearly that this party is for you, but you still come here and act stupid. It's so ignorant!
Seeing the cold scene, Li You, under the guidance of shopkeeper Gao, turned his attention to shopkeeper Tian from Yuanfengpu and shopkeeper Kong from Changqingpu, and nodded slightly. "These two must be Shopkeeper Tian Da and Shopkeeper Kong Da? I heard that colleagues in the industry are very dissatisfied with you two? If you have no intention of working in the business again, I want to buy your two stores. I wonder if you will sell them or not?" "
The two people looked at each other in surprise, and everyone else felt strange. Shopkeeper Tian politely declined, "Our store is owned by the proprietor. We will make further inquiries after we inquire."
"Go and ask if you have time! I want both stores." Li You replied. This once again aroused the suspicion of the major shopkeepers in the lobby. It would cost at least ten thousand taels of silver to acquire two not too small coal shops at the same time! Does Li You really have this kind of money?
Li You drank tea quietly and watched with cold eyes. When everyone's discussion gradually died down, he coughed and suddenly proposed a new acquisition plan. "From today on, we, Taisheng Coal Shop, will purchase coal from our peers. There is no limit to the quantity. We will charge you as much as you want! The price is twenty taels of silver per one hundred catties! I will pay you all in cash!"
"One stone stirred up a thousand waves, and Li You's statement made everyone feel shocked!" The entire lobby fell into a deathly silence.
??????????The sixteen families have four million kilograms of coal. If they are all sold to Li You at 2 taels, I am afraid that Li You will have to spend 80,000 taels to buy it! And it¡¯s not 80,000 taels on credit, it¡¯s 80,000 taels of real money!
Eighty thousand taels is an astronomical sum of money for a coal dealer in the coal city. As mentioned earlier, the average working capital of an ordinary coal shop may only be two to three thousand taels. The sixteen shopkeepers here have as much as The total amount of cash is far less than 80,000 taels.
You must know that in order to hoard these four million kilograms of coal, half of it shipped earlier cost one tael, and the other half shipped later cost about two taels. After that, the owner of the Xishan mine had no inventory, and there would be no inventory during the accident. Mining was prohibited, so the supply of coal was cut off. Of the total investment, the coal merchant invested 30,000 taels, and the eunuchs invested 40,000 taels, for a total of 70,000 taels, which almost wiped out all the money.
And Li You was sitting here alone, and he easily asked to pay 80,000 taels of cash, which was more than the combined funds of the sixteen largest coal shops and several eunuchs. If it is true, this financial resource is extremely terrifying! How can we not shock the big shopkeepers here?
After waking up, the big shopkeepers who suddenly felt that they were being teased all expressed doubts.
Someone shouted: "This is impossible!"
Some people also shouted: "Even the Lu family of Shanxi merchants can't spend 80,000 taels in one go!"
Some people even shouted: "This must be a lie to us!"
¡°After all, it¡¯s incredible. Eighty percent of it was Li Daguan's bluff and deliberate bluff!
How could a person in his early twenties and not from a wealthy business family ask for a huge sum of 80,000 taels? Even if it was a loan, no rich man would be willing to lend such a large amount to Li You rashly, at least they had never heard of it.
Shopkeeper Gao, who had been standing quietly behind Mr. Li, stood up, bowed his hands to everyone, took out a receipt, and passed it to the people next to him for circulation. Five or six people immediately gathered around and craned their necks to read the contents of the documents.
It can be seen clearly that this is a loan note. The main content is: "Huichang Bank, Qipan Street, Beijing, borrowed 100,000 taels from Taisheng Coal Shop to finance the purchase of coal from the coal shop and other expenses. The loan will be repaid after half a year." "
One hundred thousand taels! The people in front of them had not yet digested the eighty thousand taels, and an even bigger number came into view. Before they had time to ponder the relationship between Huichang Yinhao and Li Daguan, they could not help but take a breath for the one hundred thousand taels.
Everyone was in a daze. If Li You really had the ability to mobilize such a huge amount of funds, wouldn't it be easy for him to engage in a business war with them at all costs, especially a war of attrition, and eventually kill them? They currently have no cash at all!
{PiaoTian Literature www.PiaoTian.com thanks all book friends for their support, your support is our greatest motivation}??Expenses such as purchasing coal from the coal shop will be repaid after half a year. "
One hundred thousand taels! The people in front of them had not yet digested the eighty thousand taels, and an even bigger number came into view. Before they had time to ponder the relationship between Huichang Yinhao and Li Daguan, they could not help but take a breath for the one hundred thousand taels.
Everyone was in a daze. If Li You really had the ability to mobilize such a huge amount of funds, wouldn't it be easy for him to engage in a business war with them at all costs, especially a war of attrition, and eventually kill them? They currently have no cash at all!
{PiaoTian Literature www.PiaoTian.com thanks all book friends for their support, your support is our greatest motivation}