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Free Web Novel,Novel online - All in oicq.net -> Romance -> Flow King of Hua Entertainment Text 191. Star Salary Limit Order Has Not Come yet
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- "Brother Hua, how much is our total investment in this drama?"
Yuan Hua said rather complacently: "150 million, the production cost is 120 million, and the average production cost of a single episode is 4 million."
Don't look at 4 million for a single episode, it doesn't sound that exaggerated, but you must know that this is a modern idol drama!
Just make a horizontal comparison. In the previous life, "Ode to Joy 2" was filmed in 2016, but the production cost of this drama did not exceed 100 million.
You know, that's the second part of the series, and the actor's salary will definitely increase compared to the first part!
Secondly, it is a TV series with 55 episodes, while "Wei Wei" only has 30 episodes!
The number of episodes is only half of others, but the production cost is tens of millions higher than that, which means that the production cost of a single episode of "Wei Wei" has more than doubled that of "Ode to Joy 2"!
This can no longer be called high-standard and large-scale investment, and it can even be called "luxury"!
The reason why the production cost of a single episode of "Wei Wei" is so high is that the money was spent on special effects.
Other aspects of this drama in the previous life were quite good, but the only thing that was criticized was the game screens, and the special effects were still a little 50 cents, which lowered the overall score of the TV series
Of course Yuan Hua cannot allow this kind of thing to happen again, after all he really cares about his face!
This TV series is cast by his own company, and he is the leading actor. If someone complains that the special effects are 50 cents, then he will not be able to hold his face!
Besides, this show has collected over 100 million yuan in advertising fees from People Perfect, if it is really filmed like that, it will also damage the commercial reputation!
So Yuan Hua directly brought in the top special effects filming team from Zhu Xian to assist in the filming and complete the special effects part of the game in the show in the future.
Being rich is so capricious.
Yuan Hua is not afraid of spending more money at all, the most important thing is to do a good job in the quality control of this drama.
Besides, this show is actually not short of money. Among other things, the Perfect Family alone contributed 120 million in advertising fees.
But this is certainly not the whole story. As a modern idol drama, to be honest, the part that can be placed in advertisements is definitely not just games.
There are still very common clothing, beauty makeup, snacks, drinks, mobile phones There are a sea of ????products that can be implanted!
After all, it is not a costume drama. To be honest, modern urban dramas are matched with some advertisements, which does not have much impact on the overall presentation.
It is conservatively estimated that it is not a big problem to introduce ten or twenty implanted brands in this drama, and the audience has long been accustomed to it anyway.
Based on an average of 4 million yuan per advertisement, the revenue from placement ads alone should be around 80 million yuan, plus the 120 million yuan from Perfect, the two items of placement + title advertisements alone will be 200 million yuan!
And the ads that can be sold are not just embedded ads, for example, the non-built-in interstitial ads, at the level of this drama, it will start at a few million, and it will cost seven or eight if you sell it. About 50 million can be added to the account.
It means that if you add it all together, the cost of advertising and sponsorship alone will be about 250 million.
Subtracting the production cost of 150 million, the show has not yet finished filming, and it has already made a profit of almost 100 million!
Therefore, it is still more profitable to shoot modern dramas. After all, one is that the cost is relatively low, and second, as long as the drama is inherently popular, the cost of advertising placement can basically be recovered.
On the other hand, costume dramas are not only generally expensive, but secondly, the placement of advertisements may be inherently insufficient. Therefore, like "Zhu Xian", the cost can be recovered before the copyright is traded out, which is really rare.
Reba suddenly became happy: "So, my personal salary accounts for 1/10 of the production cost!"
The three highest paid actors in "Wei Wei" are Reba (12 million), Mao Xiaotong (6 million), and Li Xian (3 million).
The remaining roles are relatively small, and many of them are guest appearances by artists under Huazhang Film and Television, so the salary will naturally not be very high.
This remuneration is not because Yuan Hua deliberately lowered the price to exploit Reba, and even took extra care of her!
After all, in her previous life, her boss Yang Mi also filmed "Three Lives III" for 16 years, and the salary was only 530,000 per episode, and finally took a total of 30.85 million.
There is one thing to say, compared with Da Mimi's reputation at this time, Reba's reputation is really far behind!
After all, the only roles she is out of the circle now are the junior sister Fu Que in "Gu Jian Qi Tan" and Gao Wen in "Carat Lover".
As for "Pretty Li Huizhen", which made her truly famous, it has not been aired yet, and "Three Lives Three Worlds" is even more gone!
However, "Three Lives III" is Jiaxing's own drama after all.?The salary must have been reduced a little back then.
But then again, with Reba's current coffee partner Yuan Hua, shouldn't there be a pay cut?
? According to industry practice, it means that this drama is helping her get promoted, so she should take less, and then the film crew will allocate part of her salary to compensate the other party.
Of course, Yuan Hua doesn't care too much about these three melons and two jujubes. After all, it is a potential stock. It is far better than icing on the cake later.
Yuan Hua nodded slightly, but complained silently in his heart:
Is 10% high? If this drama hadn't been cast by our company, believe it or not, we would have accounted for 40% or even higher every minute
In fact, in the current period of time, the famous "star salary limit order" has not yet been officially implemented.
It's just that at the end of 2014, Radio and Television issued an "Opinion", requiring that the remuneration of film and television drama actors should not exceed 40% of the total cost, and the remuneration of leading actors should not exceed 70% of the total remuneration.
However, it is only a guideline, and it is only for reference, not a strict law or industry regulation, and there is no punishment for violators, so basically everyone treats it as if it does not exist.
? It is really expressly stipulated that this should be implemented. In the previous life, it was implemented in November 2018, and it has been real since then!
Since the "tax evasion incident" broke out in 2018, Radio and Television first issued a salary limit order for variety shows in September of the same year, and then issued a stricter star salary limit order including film and television dramas on November 9th, as an industry self-discipline. implement.
So at this moment, there is actually no such thing at all, and there is no such thing as saying that a certain actor should not be paid more than half of the film. For the time being, there is no such concept at all.
Of course, other celebrities can treat him as a piece of paper without caring about it at all, but Yuan Hua must not take it lightly.
After all, he is now almost the most paid one in this circle. If he doesn't restrain himself, he might be regarded as a negative model and criticized in the future.
Therefore, he has been deliberately avoiding taking high pay, and taking as much as possible, because this thing is not against the rules.
Actors and crew share risks and make money based on their ability, and others have nothing to say. Not only will the authorities not criticize, but they will encourage and praise this behavior.
What is the purpose of the star salary limit order?
It is to prevent the proportion of star remuneration in the total cost from being too high, crowding out the funds used for the production of film and television dramas, resulting in a decline in the quality of film and television dramas, and causing adverse social repercussions.
But if you only take the share or low salary + high share, this problem does not exist. After all, the share does not squeeze any production funds!
Regardless of whether the sharing ratio is 20%, 30%, 40% or 50%, you will only distribute it to the actors after you sell it and make money, and the production cost will not be affected at all.
If the filming is good and the selling price is high, the actor will get more; if the filming is not good and the film cannot be sold, the actor will have to work for nothing.
This is completely different from the fact that after the filming of the TV series, the actor just walks away with a large sum of money and doesn't care about anything afterwards.
Yuan Hua still doesn't get a penny of remuneration for this drama. The total remuneration for the actors + screenwriter + producer is 50 million yuan, which is converted into shares and exclusively occupies 1/3 of the copyright income.
Huazhang Film and Television, with 70% of the investment, definitely has no objection to this, and the other 20% of Noon Sunshine and 10% of Mountain Shadow also agree.
This is also normal, after all, on the one hand, the copyright of the film and television drama is in Yuan Hua's hands, and on the other hand, whether he will act or not act, obviously there are quite a lot of things in between!
In addition to the production cost of 120 million, the remaining 30 million is used for marketing
Like the previous TV series, the producers don't do any publicity at all, they just leave the delivery to the TV station, anyway, get it yourself!
But about the 2009 military drama "My Commander, My Regiment" opened the Pandora's box¡ª¡ª
After conscious publicity guidance and successful "event marketing", this drama became popular before it was aired, and its value soared to more than one million yuan per episode, attracting advertisers to flock to it generously.
Fuck, it turns out that you can still play like this!
This experience has completely opened up the minds of many TV drama producers and gradually realized the power of propaganda.
Since then, it has intensified. A drama has been building momentum from preparation to broadcast, and its promotional techniques are comparable to blockbuster movies.
Today's TV drama promotion can be described as "all-round and multi-link", and the front line has already reached the preparatory period.
Often before the filming starts, information about the cast, plot outline, etc. is already flying all over the sky. From the start of filming to the completion of the film, and then to the start of the broadcast, the audience can receive overwhelming publicity reports at almost every stage.
With the increase of publicity methods and the upgrade of publicity scale, the cost of publicity for TV dramas has naturally increased.
In the past, the publicity cost of a TV series was less than 5% of the total investment, and at most it was no more than 10%, but now this proportion has been greatly increased, and the publicity expenses of a few large-scale TV series have accounted for 20% of the cost.
So this time Yuan Hua took out 30 million yuan for marketing in one breath, which happened to be 20% of the total cost, which is actually reasonable.
</div>?? The height of the ship.
In the past, the publicity cost of a TV series was less than 5% of the total investment, and at most it was no more than 10%, but now this proportion has been greatly increased, and the publicity expenses of a few large-scale TV series have accounted for 20% of the cost.
So this time Yuan Hua took out 30 million yuan for marketing in one breath, which happened to be 20% of the total cost, which is actually reasonable.
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