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Text 190. The most expensive single advertisement placement fee

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    ,

    Although the start of the first day was not smooth, it was basically smooth sailing afterwards.

    After all, "Wei Wei" is a modern youth idol drama. There are not so many fight scenes, and there is no need to hang on to Wia every day, or spend more than an hour a day wearing wigs and doing ancient makeup, so the actors are not so tired.

    Of course, compared to ordinary youth idol dramas, the shooting of "Wei Wei" should be slightly more difficult, mainly because there are some special effects shots.

    After all, it is an idol drama that is deeply bound to the game, and there are many scenes in the game, most of which are special effects scenes.

    As we all know, special effects scenes need to be performed in front of the blue cloth, relatively speaking, the performance is more difficult

    ? On the second day of the official shooting, taking advantage of the break between filming, Reba turned on the chatting mode:

    "By the way, Brother Hua, I remember that the game played by the hero and heroine in the original novel is not called "Sleepwalking Jianghu"? Why is it changed to the mobile game "Zhu Xian" now?"

    Yuan Hua said confidently: "Of course it's because the producer of "Zhu Xian" perfectly bought our product placement, but "Sleepwalking" didn't pay me!"

    Yes, the game that the hero and heroine play every day in this drama has been changed to the mobile game "Zhu Xian", but since the book is a terminal game, the drama is actually pretending to play mobile games on the computer.

    In fact, it was the same in the previous life, but the mobile game "A Chinese Ghost Story" was implanted and sponsored in the previous life.

    Therefore, the weapons and costumes of the hero and heroine in the play, and then the scenes and bosses that appear are basically the character modeling and map restoration in the mobile game

    So when watching the drama, you will feel like a group of cosplayers invited by the game "A Chinese Ghost Story", and then shoot the game promotional video or something

    Reba immediately became interested, approached furtively and whispered:

    "How much did they give? Can you tell me? I promise not to tell anyone!"

    Yuan Hua immediately stretched out his left hand and put it on her forehead to support her, preventing her from moving closer, and said dumbfoundingly:

    "Aren't you stupid? It's not something shameful. It will be reported by the media in two days. This is also part of the promotion of our TV series. Why hide it?"

    "Oh", Reba finally relaxed, blinked and asked:

    "Then how much did you charge?"

    ? Yuan Hua raised his eyebrows and couldn't help complaining:

    "I'm clearly selling implanted advertisements, a reasonable and legal business practice, why do you make it sound like I'm accepting bribes from others?

    However, I am quite satisfied with the sponsorship fee. The cost of implant advertising + title name is 120 million in total.  "

    "Cough~cough cough cough", Reba almost choked, opened his eyes wide and said in disbelief:

    "Ah! For our show, can a single advertising fee exceed 100 million?"

    Yuan Hua said a little dissatisfied: "What is our drama? This is my first idol drama, what? Is our drama very bad?"

    Reba waved his hands repeatedly and said, "No, no, no, of course I didn't mean that I meant that After all, it's a modern drama!"

    Yuan Hua saw that she was almost incoherent, so he stopped teasing her, but asked her a question:

    "Do you know how to charge for embedded advertisements embedded in general TV dramas?"

    Reba immediately shook his head, so Yuan Hua gave her popular science:

    "As long as there is a little fame and popularity, the current stage is generally 2k to 1.5k."

    "Every minute?"

    Yuan Hua rolled his eyes and said, "Are you kidding me? Of course it's every second!

    Generally, the placement advertisement contract stipulates that at least five plots and five props will appear in the feature film, and the total appearance time will not be less than 300 seconds, and there will be 200 seconds, and then a placement advertisement fee of 400,000 to 3 million will be charged.

    Of course, the longer the feature film is played or the more times, the more frontal close-ups etc., the price will definitely be higher, anyway, there is no cap"

    "Oh, so it is like this!"

    Reba felt as if he had become more knowledgeable, and Yuan Hua just wanted to shake his head when he saw it. If you are not you, you are also an insider anyway, so you don't have to worry about it at all!

    But think about it, after all, she is still working for others, and she is not her own boss, and she probably doesn't usually involve such useless knowledge.

    It's none of your business, hang on high!

    "Do you know how many hours of product placement we have sold for this show?"

    "How many?"

      "6000 seconds."

    Reba was stunned for a moment, and then began to count with his fingers:

    "6000 seconds, divided by 60 is 100 minutes, then divided by 30 episodes is 3.3333"

    I underestimated you, I didn't expect you to count!

    Yuan Hua hurriedly interrupted her: "Don't worry about it, each episode lasts about three minutes, and then we edit each episode into 45 minutes, that is to say, almost 1/13 is the game content, and the remaining 12/13 can be discussed.  in love.

    In fact, it¡¯s okay, the key is that there are several episodes in it, and the content of the game is really quite a lot. For example, at least half of the first episode of our beginning, 20 minutes is related to the game"

    Reba still didn't turn the corner a bit: "Umis there? From the script, it seems that Bei Weiwei only has a little bit of game content!"

    Yuan Hua further explained: "It doesn't mean that only male and female protagonists playing games or chatting in front of the computer count as game content.

    In fact, in this drama, all the special effects shots we shoot, we dress up like a cosplayer, those who are related to the game get married, and then PK, fight the boss, these also count!

    After all, our makeup and hair, including clothing, weapons in our hands, various accessories on our heads and so on

    This is basically unique to the game, isn't it also being promoted?  It is equivalent to shooting a large-scale game promotional video, and it is still in the serial mode"

    Of course, the game-related screen does not mean that every episode will appear for three minutes, and some episodes will appear for a longer time, for example, half or less episodes will appear¡ª¡ª

    Then in some episodes, there will be no game content at all, just a simple romance between the hero and heroine.

    It is quite simple to say that it is quite simple to gather the time of the game. If nothing else, let the hero and heroine chat using the friend interface that comes with the game!

    As long as you chat casually, the three-minute target for each episode is enough!

    In fact, the drama "Wei Wei" is really suitable for game advertising placement!  Otherwise it is a waste of money!

    After all, the drama itself and the game-related plots are quite rich in terms of frequency and duration.

    Therefore, it is only natural that this drama is followed by various game manufacturers, and they all feel that this is a once-in-a-lifetime promotional opportunity!

    In particular, it is Yuan Hua's first personal idol drama.  After all, an idol star who is as handsome as him, and whose traffic is so explosive¡ª¡ª

    Do not even think about the ratings of starring in an idol drama, it is definitely quite guaranteed. It is not surprising that this drama is popular, but it is surprising that it is not popular.

    Among other things, Yuan Hua's fans probably want to watch this drama two or three times a day, and the ratings can be said to be quite stable

    In addition, the original novel of "Wei Wei" itself is very popular, whether it is online clicks or novel publication, the results are very good, the combination of the two is naturally no small matter.

    Therefore, the possibility of success of this project is very high. In addition, the big game companies themselves are cash cows. The slightly popular games can attract a lot of money, and the manufacturers are naturally very willing to throw coins

    Even page games like "Playing with Blue Moon" can invite big names like Cheng Long, Zhang Jiahui, Gu Tianle, Wu Jing, and Donnie Yen, and their ability to make money is evident.

    Therefore, this time, not only the mobile game "Zhu Xian" is very interested in the title + sponsorship of the TV series, but also game manufacturers including the mobile game "A Chinese Ghost Story", "Onmyoji" mobile game, "Tianming Mingyue Knife" and so on.  Negotiate about advertising placement.

    In the beginning, "Zhu Xian" had a price of 60 million yuan, but in fact, it was priced at 10,000 yuan per second for the placement of advertisements.

    After all, at the very beginning, the condition for the investment promotion of the crew of "Wei Wei" was that there should be at least 20 episodes in the main film and 20 props in the game, and the total appearance time should not be less than 6000 seconds.

    In order not to let the game manufacturers feel that the price is inflated, Yuan Hua also added the naming rights.

    After all, if such a long placement advertisement is inserted in the play, the naming rights will not be sold at a high price, so it is better to sell them together!

    Such a high-standard embedded advertisement is rare even if you look at the entire TV drama industry

    Unless it is a specially-made e-sports drama, which may be able to achieve such a long-term placement of advertisements, there must be no ordinary dramas, and popular dramas are even more rare!

    Therefore, this is indeed very tempting, and major manufacturers are also gearing up, especially those new games that have just launched and urgently need to open up the situation, and they are not stingy about spending money.

    "Heavenly Knife" was 80 million at the beginning, and "Onmyoji" was unambiguous, and directly added another 10 million to offer 90 million, and then Perfect was forced to have no choice, gritted its teeth and stomped its feet, and reported 100 million  sky-high price.

    After all, they have already spent more than 100 million yuan on Yuan Hua for their "Zhu Xian" mobile game before and after!

    With great difficulty, a relatively stable connection has been established between the two. If we say that we backed down at this time, wouldn't it be a waste of success?

    Yuan Hua accepted it as soon as it was good, and happily signed the contract with Perfect. In fact, he was also worried that there would be more dreams in the night, and he still made a lot of money after selling the placement and naming rights for 120 million!

    After all, no matter how you look at "Wei Wei", it is definitely not comparable to "Zhu Xian" in all aspects. The reason why a single order can sell such a high placement advertising fee is that the placement time is long enough and hard!After all, they have already spent more than 100 million yuan on Yuan Hua for their "Zhu Xian" mobile game before and after!

    With great difficulty, a relatively stable connection has been established between the two. If we say that we backed down at this time, wouldn't it be a waste of success?

    Yuan Hua accepted it as soon as it was good, and happily signed the contract with Perfect. In fact, he was also worried that there would be more dreams in the night, and he still made a lot of money after selling the placement and naming rights for 120 million!

    After all, no matter how you look at "Wei Wei", it is definitely not comparable to "Zhu Xian" in all aspects. The reason why a single order can sell such a high placement advertising fee is that the placement time is long enough and hard enough.
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